Tools & Wizards About Us
axismedia.com.hk screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

axismedia.com.hk

AXIS MEDIA Hong Kong- New Digital Media Publisher| Mobile Marketing Solution | Programmatic Media Solution

Page Load Speed

5.7 sec in total

First Response

416 ms

Resources Loaded

4.5 sec

Page Rendered

742 ms

axismedia.com.hk screenshot

About Website

Visit axismedia.com.hk now to see the best up-to-date AXIS MEDIA content and also check out these interesting facts you probably never knew about axismedia.com.hk

AXIS MEDIA Hong Kong is a marketing technology and media services company specializing in video and mobile advertising. Providing advanced targeting technology to effectively engage brands and target ...

Visit axismedia.com.hk

Key Findings

We analyzed Axismedia.com.hk page load time and found that the first response time was 416 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

axismedia.com.hk performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

53/100

25%

SI (Speed Index)

Value24.4 s

0/100

10%

TBT (Total Blocking Time)

Value2,020 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value58.6 s

0/100

10%

Network Requests Diagram

axismedia.com.hk

416 ms

retina.min.js

223 ms

bootstrap.min.css

253 ms

animate.css

232 ms

font-awesome.min.css

47 ms

Our browser made a total of 199 requests to load all elements on the main page. We found that 59% of them (117 requests) were addressed to the original Axismedia.com.hk, 28% (56 requests) were made to Fonts.gstatic.com and 4% (8 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Html.hkitechplus.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 278.9 kB (2%)

Content Size

14.8 MB

After Optimization

14.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Axismedia.com.hk main page is 14.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 14.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 86.0 kB

  • Original 102.9 kB
  • After minification 70.2 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.7 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 182.5 kB

  • Original 14.3 MB
  • After minification 14.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AXIS MEDIA images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.6 kB

  • Original 330.3 kB
  • After minification 330.2 kB
  • After compression 321.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.8 kB

  • Original 99.4 kB
  • After minification 99.4 kB
  • After compression 97.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Axismedia.com.hk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (26%)

Requests Now

141

After Optimization

105

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AXIS MEDIA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

axismedia.com.hk

axismedia.com.hk

416 ms

retina.min.js

retina.min.js

223 ms

bootstrap.min.css

bootstrap.min.css

253 ms

animate.css

animate.css

232 ms

font-awesome.min.css

font-awesome.min.css

47 ms

et-line-font.css

et-line-font.css

239 ms

css

css

43 ms

css

css

61 ms

css

css

66 ms

jcagency.css

jcagency.css

227 ms

styles-switcher.css

styles-switcher.css

397 ms

owl.carousel.css

owl.carousel.css

428 ms

owl.theme.css

owl.theme.css

333 ms

owl.transitions.css

owl.transitions.css

437 ms

custom.css

custom.css

455 ms

cookieconsent.min.css

cookieconsent.min.css

101 ms

cookieconsent.min.js

cookieconsent.min.js

113 ms

email-decode.min.js

email-decode.min.js

71 ms

jquery-1.12.2.min.js

jquery-1.12.2.min.js

517 ms

bootstrap.min.js

bootstrap.min.js

388 ms

jquery.easing.min.js

jquery.easing.min.js

17 ms

classie.js

classie.js

416 ms

cbpAnimatedHeader.js

cbpAnimatedHeader.js

513 ms

owl.carousel.js

owl.carousel.js

517 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

530 ms

pace.min.js

pace.min.js

621 ms

jqBootstrapValidation.js

jqBootstrapValidation.js

784 ms

contact_me.js

contact_me.js

890 ms

jquery.viewportchecker.js

jquery.viewportchecker.js

891 ms

agency.js

agency.js

892 ms

js

js

84 ms

style.switcher.js

style.switcher.js

893 ms

js

js

71 ms

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243 ms

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328 ms

App-open-Edm-psd_21.jpg

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3022 ms

logo.png

logo.png

672 ms

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OTT1.jpg

1319 ms

couponL.jpg

couponL.jpg

1357 ms

1sharable.jpg

1sharable.jpg

1289 ms

2normal.jpg

2normal.jpg

1287 ms

32.jpg

32.jpg

1166 ms

11L_1.jpg

11L_1.jpg

1374 ms

11_2.jpg

11_2.jpg

1333 ms

inke_3.jpg

inke_3.jpg

1360 ms

363463356cover.jpg

363463356cover.jpg

1286 ms

divider.png

divider.png

1283 ms

SMS-message.png

SMS-message.png

1335 ms

indication.png

indication.png

1370 ms

Segement.png

Segement.png

1182 ms

verification.png

verification.png

1346 ms

MGM-CTR.png

MGM-CTR.png

1283 ms

App-open-Edm-psd_06.jpg

App-open-Edm-psd_06.jpg

1267 ms

Blog-content_032.jpg

Blog-content_032.jpg

1267 ms

Blog-content_06.jpg

Blog-content_06.jpg

1295 ms

App-open-Edm-psd_13.jpg

App-open-Edm-psd_13.jpg

1343 ms

App-open-Edm-psd_02.jpg

App-open-Edm-psd_02.jpg

1340 ms

App-open-Edm-psd_25.jpg

App-open-Edm-psd_25.jpg

1274 ms

Blog-content_03.jpg

Blog-content_03.jpg

1277 ms

Blog-content2_03.jpg

Blog-content2_03.jpg

1293 ms

Blog-content2_07.jpg

Blog-content2_07.jpg

1259 ms

App-open-Edm-psd_03.jpg

App-open-Edm-psd_03.jpg

1269 ms

App-open-Edm-psd_09.jpg

App-open-Edm-psd_09.jpg

1293 ms

health01.jpg

health01.jpg

1266 ms

health02.jpg

health02.jpg

1226 ms

health03.jpg

health03.jpg

1270 ms

img2.png

img2.png

1259 ms

img3.png

img3.png

1220 ms

log_event

log_event

20 ms

log_event

log_event

19 ms

Accessibility Review

axismedia.com.hk accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

axismedia.com.hk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

axismedia.com.hk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Axismedia.com.hk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Axismedia.com.hk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

axismedia.com.hk

Open Graph description is not detected on the main page of AXIS MEDIA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: