Tools & Wizards About Us
az-direct.ch screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

az-direct.ch

Mit Multichannel-Marketing erfolgreich neue Kunden gewinnen | AZ Direct

Page Load Speed

4.3 sec in total

First Response

292 ms

Resources Loaded

3.6 sec

Page Rendered

420 ms

az-direct.ch screenshot

About Website

Visit az-direct.ch now to see the best up-to-date AZ Direct content for Switzerland and also check out these interesting facts you probably never knew about az-direct.ch

Wie kommt deine Werbebotschaft zur Zielgruppe? Welche Kanäle sind die richtigen? Mit uns erreichst du Hunderttausende neuer Kund:innen ➤ Wir haben die Lösung!

Visit az-direct.ch

Key Findings

We analyzed Az-direct.ch page load time and found that the first response time was 292 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

az-direct.ch performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value25.3 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value540 ms

54/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value18.0 s

3/100

10%

Network Requests Diagram

az-direct.ch

292 ms

az-direct.ch

388 ms

www.az-direct.ch

642 ms

merged-0aeef0c4a3010cb6fa683b24c6e79dc8-ff02375e781ca78d3eb418230d69f60f.css

294 ms

merged-9834a03d9c81a3441693c68a3d5274e2-b023549cab68753a5033b15b8946d36e.js

573 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 77% of them (24 requests) were addressed to the original Az-direct.ch, 6% (2 requests) were made to Googletagmanager.com and 3% (1 request) were made to Snap.licdn.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Az-direct.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 50.0 kB (49%)

Content Size

102.1 kB

After Optimization

52.0 kB

  • HTML
  • JavaScript

In fact, the total size of Az-direct.ch main page is 102.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 52.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 42.9 kB

  • Original 52.8 kB
  • After minification 52.8 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.9 kB or 81% of the original size.

JavaScript Optimization

-15%

Potential reduce by 7.2 kB

  • Original 49.2 kB
  • After minification 49.2 kB
  • After compression 42.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.2 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (35%)

Requests Now

26

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AZ Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

az-direct.ch

az-direct.ch

292 ms

az-direct.ch

az-direct.ch

388 ms

www.az-direct.ch

www.az-direct.ch

642 ms

merged-0aeef0c4a3010cb6fa683b24c6e79dc8-ff02375e781ca78d3eb418230d69f60f.css

merged-0aeef0c4a3010cb6fa683b24c6e79dc8-ff02375e781ca78d3eb418230d69f60f.css

294 ms

merged-9834a03d9c81a3441693c68a3d5274e2-b023549cab68753a5033b15b8946d36e.js

merged-9834a03d9c81a3441693c68a3d5274e2-b023549cab68753a5033b15b8946d36e.js

573 ms

merged-0a8d218f9e9f99eebf0676b6fc3c5281-7d206a9f5cab93cac688f2037410fe09.js

merged-0a8d218f9e9f99eebf0676b6fc3c5281-7d206a9f5cab93cac688f2037410fe09.js

951 ms

Form.min-a5fa9a48df06a53a2175e16c8a1919ce.js

Form.min-a5fa9a48df06a53a2175e16c8a1919ce.js

388 ms

cfd16b174d7f7b046e20adbc2e0a1094.js

cfd16b174d7f7b046e20adbc2e0a1094.js

288 ms

gtm.js

gtm.js

135 ms

Slide_1.jpg

Slide_1.jpg

1594 ms

Slide_2.jpg

Slide_2.jpg

1409 ms

slide_3.jpg

slide_3.jpg

1607 ms

shop.svg

shop.svg

159 ms

phone.svg

phone.svg

280 ms

at-sign.svg

at-sign.svg

566 ms

csm_az-teaser-1-unternehmen_2b74ea211b.jpg

csm_az-teaser-1-unternehmen_2b74ea211b.jpg

569 ms

csm_az-teaser-2-blog_177f2c8e94.jpg

csm_az-teaser-2-blog_177f2c8e94.jpg

569 ms

csm_az-teaser-3-adress-shop_317ad06442.jpg

csm_az-teaser-3-adress-shop_317ad06442.jpg

577 ms

csm_adressen-bereinigen-anrede_53a0b09dfa.jpg

csm_adressen-bereinigen-anrede_53a0b09dfa.jpg

577 ms

csm_NL_2313_20230530_datenbasierte-Personabildung_Header_8255dae708.jpg

csm_NL_2313_20230530_datenbasierte-Personabildung_Header_8255dae708.jpg

664 ms

csm_az-direct-e-mail-versandzeitpunkt_25d99d8e80.jpg

csm_az-direct-e-mail-versandzeitpunkt_25d99d8e80.jpg

667 ms

csm_az-direct-newsletter-design_437980c04d.jpeg

csm_az-direct-newsletter-design_437980c04d.jpeg

852 ms

csm_az-direct-e-mail-versand-tools-finden_f4a533c8e1.jpg

csm_az-direct-e-mail-versand-tools-finden_f4a533c8e1.jpg

761 ms

OpenSans.woff2

OpenSans.woff2

706 ms

Icons.woff

Icons.woff

801 ms

js

js

45 ms

insight.min.js

insight.min.js

21 ms

26011266.js

26011266.js

515 ms

insight_tag_errors.gif

insight_tag_errors.gif

387 ms

banner.js

banner.js

520 ms

26011266.js

26011266.js

490 ms

Accessibility Review

az-direct.ch accessibility score

60

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

az-direct.ch best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

az-direct.ch SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Az-direct.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Az-direct.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

az-direct.ch

Open Graph description is not detected on the main page of AZ Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: