Tools & Wizards About Us
b2b-marketingblog.activeconversion.com screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

b2b-marketingblog.activeconversion.com

Resources - Best Practices In Marketing & Advertising

Page Load Speed

5.1 sec in total

First Response

1.6 sec

Resources Loaded

3 sec

Page Rendered

500 ms

b2b-marketingblog.activeconversion.com screenshot

About Website

Click here to check amazing B2b Marketing Blog Activeconversion content for United States. Otherwise, check out these important facts you probably never knew about b2b-marketingblog.activeconversion.com

Case studies, white papers, ebooks, webinars and videos covering best practices in digital marketing, advertising & sales.

Visit b2b-marketingblog.activeconversion.com

Key Findings

We analyzed B2b-marketingblog.activeconversion.com page load time and found that the first response time was 1.6 sec and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

b2b-marketingblog.activeconversion.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value2.2 s

99/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.0 s

65/100

10%

Network Requests Diagram

b2b-marketingblog.activeconversion.com

1611 ms

jquery-1.11.2.min.js

7 ms

bootstrap.css

555 ms

style.css

224 ms

style.css

283 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 39% of them (19 requests) were addressed to the original B2b-marketingblog.activeconversion.com, 24% (12 requests) were made to Activeconversion.com and 10% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain B2b-marketingblog.activeconversion.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 380.3 kB (47%)

Content Size

802.9 kB

After Optimization

422.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of B2b-marketingblog.activeconversion.com main page is 802.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 313.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 33.1 kB

  • Original 41.0 kB
  • After minification 35.0 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.1 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 16.4 kB

  • Original 313.1 kB
  • After minification 296.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. B2b Marketing Blog Activeconversion images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 105.1 kB

  • Original 199.8 kB
  • After minification 199.7 kB
  • After compression 94.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 105.1 kB or 53% of the original size.

CSS Optimization

-91%

Potential reduce by 225.6 kB

  • Original 249.0 kB
  • After minification 134.6 kB
  • After compression 23.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. B2b-marketingblog.activeconversion.com needs all CSS files to be minified and compressed as it can save up to 225.6 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (41%)

Requests Now

39

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of B2b Marketing Blog Activeconversion. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

b2b-marketingblog.activeconversion.com

b2b-marketingblog.activeconversion.com

1611 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

7 ms

bootstrap.css

bootstrap.css

555 ms

style.css

style.css

224 ms

style.css

style.css

283 ms

responsive.css

responsive.css

820 ms

css

css

25 ms

css

css

37 ms

css

css

47 ms

pagenavi-css.css

pagenavi-css.css

188 ms

aj-collapse.css

aj-collapse.css

187 ms

jquery.js

jquery.js

425 ms

jquery-migrate.min.js

jquery-migrate.min.js

346 ms

aj-collapse.js

aj-collapse.js

270 ms

conversion.js

conversion.js

14 ms

bootstrap-button.js

bootstrap-button.js

941 ms

ssba.min.js

ssba.min.js

229 ms

acs.js

acs.js

422 ms

style.css

style.css

502 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

112 ms

analytics.js

analytics.js

78 ms

ac-logo-tagline.png

ac-logo-tagline.png

516 ms

lock.png

lock.png

507 ms

qback.png

qback.png

412 ms

quotearr.png

quotearr.png

411 ms

mobile-toggle-lt.png

mobile-toggle-lt.png

96 ms

Blog-7-2.0.jpg

Blog-7-2.0.jpg

361 ms

Blog-6-5.0.jpg

Blog-6-5.0.jpg

382 ms

Blog-5.jpg

Blog-5.jpg

331 ms

blog-4-good.jpg

blog-4-good.jpg

425 ms

I-hate-Marketing-2.jpg

I-hate-Marketing-2.jpg

309 ms

linkedin-group1.jpg

linkedin-group1.jpg

473 ms

266 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

201 ms

nj47mAZe0mYUIySgfn0wpQ.ttf

nj47mAZe0mYUIySgfn0wpQ.ttf

203 ms

zJY4gsxBiSo5L7tNutxFNg.ttf

zJY4gsxBiSo5L7tNutxFNg.ttf

263 ms

DvlFBScY1r-FMtZSYIYoYw.ttf

DvlFBScY1r-FMtZSYIYoYw.ttf

243 ms

4cKlrioa77J2iqTqBgkRWg.ttf

4cKlrioa77J2iqTqBgkRWg.ttf

262 ms

collect

collect

192 ms

widgets.js

widgets.js

233 ms

gatedForm.html

gatedForm.html

356 ms

collect

collect

68 ms

bbb-accredited.png

bbb-accredited.png

312 ms

gstartedbg.png

gstartedbg.png

398 ms

slma.png

slma.png

305 ms

sfdc.png

sfdc.png

303 ms

google-partner.png

google-partner.png

389 ms

ac-logo-dk.png

ac-logo-dk.png

393 ms

48 ms

Accessibility Review

b2b-marketingblog.activeconversion.com accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

b2b-marketingblog.activeconversion.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

b2b-marketingblog.activeconversion.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise B2b-marketingblog.activeconversion.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that B2b-marketingblog.activeconversion.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

b2b-marketingblog.activeconversion.com

Open Graph data is detected on the main page of B2b Marketing Blog Activeconversion. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: