Tools & Wizards About Us
b2b.autotrader.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

b2b.autotrader.com

Autotrader B2B | Digital Marketing for Automotive Dealerships & OEMs

Page Load Speed

2.2 sec in total

First Response

9 ms

Resources Loaded

1.5 sec

Page Rendered

706 ms

b2b.autotrader.com screenshot

About Website

Visit b2b.autotrader.com now to see the best up-to-date B2B Autotrader content for United States and also check out these interesting facts you probably never knew about b2b.autotrader.com

Autotrader powers digital marketing for automotive dealerships & OEMs with hard-working tools and innovations designed to maximize leads and sales.

Visit b2b.autotrader.com

Key Findings

We analyzed B2b.autotrader.com page load time and found that the first response time was 9 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

b2b.autotrader.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value2,180 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.327

35/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

b2b.autotrader.com

9 ms

b2b.autotrader.com

1007 ms

20208790847

33 ms

20208790847.js

37 ms

sdm_wp_styles.css

7 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 81% of them (54 requests) were addressed to the original B2b.autotrader.com, 4% (3 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Us.dealertrack.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain B2b.autotrader.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 190.3 kB (10%)

Content Size

2.0 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of B2b.autotrader.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 168.6 kB

  • Original 190.8 kB
  • After minification 127.1 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 63.8 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 168.6 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 19.1 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. B2B Autotrader images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.1 kB

  • Original 118.2 kB
  • After minification 118.2 kB
  • After compression 117.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.5 kB

  • Original 51.3 kB
  • After minification 51.3 kB
  • After compression 49.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. B2b.autotrader.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (30%)

Requests Now

60

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of B2B Autotrader. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

b2b.autotrader.com

b2b.autotrader.com

9 ms

b2b.autotrader.com

b2b.autotrader.com

1007 ms

20208790847

20208790847

33 ms

20208790847.js

20208790847.js

37 ms

sdm_wp_styles.css

sdm_wp_styles.css

7 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

15 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

15 ms

style.build.css

style.build.css

14 ms

main.css

main.css

14 ms

app.css

app.css

19 ms

jquery.min.js

jquery.min.js

18 ms

jquery-migrate.min.js

jquery-migrate.min.js

17 ms

sdm_wp_scripts.js

sdm_wp_scripts.js

17 ms

css

css

31 ms

gtm.js

gtm.js

74 ms

logo.svg

logo.svg

8 ms

2023_Whitepaper_Thumbnail.webp

2023_Whitepaper_Thumbnail.webp

9 ms

dealer-advantage-logo.webp

dealer-advantage-logo.webp

5 ms

icon-search.svg

icon-search.svg

44 ms

Post_NADA_Autotrader_Hero_Image_Desktop_V2.webp

Post_NADA_Autotrader_Hero_Image_Desktop_V2.webp

47 ms

selection-arrow.png

selection-arrow.png

45 ms

dots.svg

dots.svg

45 ms

evergreen.js

evergreen.js

11 ms

main.js

main.js

12 ms

app.js

app.js

15 ms

api.js

api.js

164 ms

e-202439.js

e-202439.js

157 ms

2228507_CBJDisplayResize_1160x652_01_030724.jpg

2228507_CBJDisplayResize_1160x652_01_030724.jpg

21 ms

520x346-UnJaded-Graphic.jpg

520x346-UnJaded-Graphic.jpg

27 ms

Homepage-Banner-1920x1080-1.jpeg

Homepage-Banner-1920x1080-1.jpeg

21 ms

2289_AT_NADA_Support_DIGITAL_1920x1080_V1_B.jpg

2289_AT_NADA_Support_DIGITAL_1920x1080_V1_B.jpg

21 ms

2289_AT_NADA_Support_DIGITAL_1920x1080_V1_A-scaled-1.jpg

2289_AT_NADA_Support_DIGITAL_1920x1080_V1_A-scaled-1.jpg

20 ms

1073600_AT_Deal-Doers-Campaign-Q2_Webiste-LBS-Video_4-18-2022_Opt2-1.jpg

1073600_AT_Deal-Doers-Campaign-Q2_Webiste-LBS-Video_4-18-2022_Opt2-1.jpg

21 ms

banner-image-for-homepage.png

banner-image-for-homepage.png

25 ms

dealer-advantage-blog-logo.png

dealer-advantage-blog-logo.png

24 ms

graphic_barchart.png

graphic_barchart.png

24 ms

dealer-home-services-video-walkaround-full.png

dealer-home-services-video-walkaround-full.png

24 ms

dealer-home-services-test-drive-at-home-full.png

dealer-home-services-test-drive-at-home-full.png

24 ms

dealer-home-services-local-home-delivery-full.png

dealer-home-services-local-home-delivery-full.png

36 ms

dealer-home-services-start-your-deal-online-full.png

dealer-home-services-start-your-deal-online-full.png

35 ms

dealer-home-services-maintenance-from-your-door-full.png

dealer-home-services-maintenance-from-your-door-full.png

35 ms

stats-path.svg

stats-path.svg

27 ms

stats-path-mobile.svg

stats-path-mobile.svg

146 ms

product_nvision_dashboard-4.jpg

product_nvision_dashboard-4.jpg

155 ms

1.jpg

1.jpg

157 ms

2.jpg

2.jpg

155 ms

3.jpg

3.jpg

156 ms

4.jpg

4.jpg

156 ms

1.jpg

1.jpg

159 ms

2.jpg

2.jpg

159 ms

3.jpg

3.jpg

160 ms

4.jpg

4.jpg

161 ms

Branded-September-Autotrader-2024-Blog.png

Branded-September-Autotrader-2024-Blog.png

162 ms

stay-top-of-mind-with-car-shoppers-using-retargeted-marketing.png

stay-top-of-mind-with-car-shoppers-using-retargeted-marketing.png

158 ms

WardsAuto-FastChat-7-Thumbnail.png

WardsAuto-FastChat-7-Thumbnail.png

168 ms

WardsAuto-Thumbnail.jpg

WardsAuto-Thumbnail.jpg

168 ms

Branded-AT-Aug-Blog.png

Branded-AT-Aug-Blog.png

168 ms

cox-automotive-take-your-challenge.svg

cox-automotive-take-your-challenge.svg

165 ms

ramble-icon.png

ramble-icon.png

165 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

164 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

193 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

225 ms

fpc-access-storage

fpc-access-storage

188 ms

b2bicons.ttf

b2bicons.ttf

13 ms

a08d28e96f81ac9a.min.js

a08d28e96f81ac9a.min.js

69 ms

23 ms

main.js

main.js

268 ms

Accessibility Review

b2b.autotrader.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

b2b.autotrader.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

b2b.autotrader.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise B2b.autotrader.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that B2b.autotrader.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

b2b.autotrader.com

Open Graph data is detected on the main page of B2B Autotrader. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: