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brand.aa.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

brand.aa.com

American Airlines Brand Center Official Digital Asset Portal | Media Manager

Page Load Speed

1.3 sec in total

First Response

74 ms

Resources Loaded

1.1 sec

Page Rendered

119 ms

brand.aa.com screenshot

About Website

Click here to check amazing Brand Aa content for United States. Otherwise, check out these important facts you probably never knew about brand.aa.com

Find American Airlines Brand Center official logos, images, digital and brand assets with usage guidelines on Media Manager.

Visit brand.aa.com

Key Findings

We analyzed Brand.aa.com page load time and found that the first response time was 74 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

brand.aa.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value16.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value23.8 s

0/100

25%

SI (Speed Index)

Value16.6 s

0/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value20.8 s

2/100

10%

Network Requests Diagram

brand.aa.com

74 ms

american-airlines

294 ms

application-12e699f3.css

62 ms

application-5efe20746136811ade8e80ad56980cea1c95b22bb45f25ed394a2091575e576e.css

101 ms

application-cea913a9e6828784bddf.js

158 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 13% of them (2 requests) were addressed to the original Brand.aa.com, 40% (6 requests) were made to Static.brandfolder.com and 27% (4 requests) were made to Fonts.brandfolder.com. The less responsive or slowest element that took the longest time to load (294 ms) belongs to the original domain Brand.aa.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.6 kB (3%)

Content Size

3.9 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand.aa.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 98.5 kB

  • Original 127.1 kB
  • After minification 127.1 kB
  • After compression 28.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.5 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 2.5 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Aa images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 8 B

  • Original 2.5 MB
  • After minification 2.5 MB
  • After compression 2.5 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 465 B

  • Original 250.4 kB
  • After minification 250.4 kB
  • After compression 249.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand.aa.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

9

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 9 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Aa. According to our analytics all requests are already optimized.

Network Requests Diagram

brand.aa.com

brand.aa.com

74 ms

american-airlines

american-airlines

294 ms

application-12e699f3.css

application-12e699f3.css

62 ms

application-5efe20746136811ade8e80ad56980cea1c95b22bb45f25ed394a2091575e576e.css

application-5efe20746136811ade8e80ad56980cea1c95b22bb45f25ed394a2091575e576e.css

101 ms

application-cea913a9e6828784bddf.js

application-cea913a9e6828784bddf.js

158 ms

gettext.iife.min-61c9f628f854b6011165c934081b4fa73dc4bbdcb4a94a543a99466bf4305eab.js

gettext.iife.min-61c9f628f854b6011165c934081b4fa73dc4bbdcb4a94a543a99466bf4305eab.js

97 ms

application-d4bd7aa69b7aeaf7fb7a1c1f3e9b6f57db85cdd0501a9a81bb0819615dbc0ef4.js

application-d4bd7aa69b7aeaf7fb7a1c1f3e9b6f57db85cdd0501a9a81bb0819615dbc0ef4.js

141 ms

aa_fs__rgb_grd_pos.png

aa_fs__rgb_grd_pos.png

167 ms

brandfolder-logo.svg

brandfolder-logo.svg

65 ms

1920x480-BrandCenterHeader-2.png

1920x480-BrandCenterHeader-2.png

165 ms

Brandfolder_logo_bug_aqua-abf6047d28ece09951f2a5e9f3dde01871adf9b78895ea2dce8dec535918a369.png

Brandfolder_logo_bug_aqua-abf6047d28ece09951f2a5e9f3dde01871adf9b78895ea2dce8dec535918a369.png

41 ms

lineto-circular-book.woff

lineto-circular-book.woff

75 ms

bff.ttf

bff.ttf

73 ms

lineto-circular-medium.woff

lineto-circular-medium.woff

70 ms

lineto-circular-bold.woff

lineto-circular-bold.woff

71 ms

Accessibility Review

brand.aa.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brand.aa.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

brand.aa.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand.aa.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brand.aa.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand.aa.com

Open Graph data is detected on the main page of Brand Aa. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: