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brand.assets.adidas.com screenshot

Report Summary

  • 52

    Performance

    Renders faster than
    69% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

brand.assets.adidas.com

Image and Video Upload, Storage, Optimization and CDN

Page Load Speed

2.2 sec in total

First Response

53 ms

Resources Loaded

965 ms

Page Rendered

1.2 sec

brand.assets.adidas.com screenshot

About Website

Visit brand.assets.adidas.com now to see the best up-to-date Brand Assets Adidas content for United States and also check out these interesting facts you probably never knew about brand.assets.adidas.com

Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.

Visit brand.assets.adidas.com

Key Findings

We analyzed Brand.assets.adidas.com page load time and found that the first response time was 53 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

brand.assets.adidas.com performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

78/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value13.7 s

11/100

10%

Network Requests Diagram

cloudinary.com

53 ms

gtm.js

268 ms

jquery-3.4.1.min.js

52 ms

jquery.bind-first-0.2.3.min.js

77 ms

js.cookie-2.1.3.min.js

45 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Brand.assets.adidas.com, 24% (22 requests) were made to Cloudinary.com and 15% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (381 ms) relates to the external source Cloudinary-marketing-res.cloudinary.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 198.0 kB (20%)

Content Size

1.0 MB

After Optimization

809.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand.assets.adidas.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 493.6 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 170.0 kB

  • Original 210.4 kB
  • After minification 198.4 kB
  • After compression 40.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 170.0 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 12.1 kB

  • Original 493.6 kB
  • After minification 481.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Assets Adidas images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 9.6 kB

  • Original 241.9 kB
  • After minification 241.9 kB
  • After compression 232.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 6.3 kB

  • Original 62.0 kB
  • After minification 60.0 kB
  • After compression 55.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand.assets.adidas.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (34%)

Requests Now

73

After Optimization

48

  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Assets Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cloudinary.com

cloudinary.com

53 ms

gtm.js

gtm.js

268 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

52 ms

jquery.bind-first-0.2.3.min.js

jquery.bind-first-0.2.3.min.js

77 ms

js.cookie-2.1.3.min.js

js.cookie-2.1.3.min.js

45 ms

public.js

public.js

49 ms

10042338-10042940.js

10042338-10042940.js

82 ms

bootstrap.min.js

bootstrap.min.js

58 ms

cloudinary-core-shrinkwrap.min.js

cloudinary-core-shrinkwrap.min.js

50 ms

owl.carousel.234.min.js

owl.carousel.234.min.js

57 ms

picturefill.min.js

picturefill.min.js

63 ms

lazysizes.min.js

lazysizes.min.js

79 ms

fancybox.min.js

fancybox.min.js

209 ms

alert-bar.js

alert-bar.js

76 ms

search.js

search.js

199 ms

scripts.js

scripts.js

198 ms

pbl6vvd.css

pbl6vvd.css

50 ms

p.css

p.css

22 ms

Events_Nav_Placeholder-png

Events_Nav_Placeholder-png

277 ms

L_ISO_27001_2013_E.png

L_ISO_27001_2013_E.png

253 ms

MarTech_Breakthrough_Awards_2021_Cloudinary_1.png

MarTech_Breakthrough_Awards_2021_Cloudinary_1.png

253 ms

css2

css2

204 ms

stars-home-aug.svg

stars-home-aug.svg

164 ms

integ-wp-vip

integ-wp-vip

177 ms

integ-salesforce_cc_logo_2x

integ-salesforce_cc_logo_2x

163 ms

integ-contentful-logo-wordmark-dark

integ-contentful-logo-wordmark-dark

163 ms

integ-google_int_logo_2x

integ-google_int_logo_2x

163 ms

integ-AWS-logo_whiteAWS

integ-AWS-logo_whiteAWS

204 ms

integ-contentstack

integ-contentstack

311 ms

integ-sap-logo

integ-sap-logo

204 ms

integ-fastly

integ-fastly

202 ms

integ-shopify

integ-shopify

203 ms

heroku-new-logo

heroku-new-logo

309 ms

integ-adobe-cloud

integ-adobe-cloud

261 ms

integ-akeneo-logo-long-white

integ-akeneo-logo-long-white

263 ms

grid-background-png

grid-background-png

381 ms

customer-circles-temp.png

customer-circles-temp.png

261 ms

triangle.png

triangle.png

275 ms

ellipse-new-home.png

ellipse-new-home.png

274 ms

SignUpFooter_Bkg-png

SignUpFooter_Bkg-png

275 ms

contact-bubbles.png

contact-bubbles.png

310 ms

GDPR.png

GDPR.png

229 ms

21972-312_SOC_NonCPA.png

21972-312_SOC_NonCPA.png

181 ms

Forbes_US_BESU2020_Siegel_Basic.eps

Forbes_US_BESU2020_Siegel_Basic.eps

201 ms

2021-BPTW_Logo.png

2021-BPTW_Logo.png

160 ms

Cloud1002020.eps

Cloud1002020.eps

162 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

180 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

206 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

224 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

228 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

227 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

227 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

224 ms

d

d

58 ms

d

d

115 ms

d

d

159 ms

d

d

159 ms

d

d

115 ms

Cld_Homepage_AI_tab_v5_tsp.webp

Cld_Homepage_AI_tab_v5_tsp.webp

281 ms

main.js

main.js

111 ms

uc.js

uc.js

78 ms

inter.css

inter.css

47 ms

bootstrap.min.css

bootstrap.min.css

37 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuLyfMZg.ttf

39 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuI6fMZg.ttf

35 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuOKfMZg.ttf

38 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfMZg.ttf

39 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZg.ttf

38 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYMZg.ttf

38 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYMZg.ttf

73 ms

owl.carousel.min.css

owl.carousel.min.css

61 ms

fancybox.min.css

fancybox.min.css

17 ms

common.css

common.css

20 ms

style.css

style.css

17 ms

inter.css

inter.css

30 ms

bleacher_report_logo_50-png

bleacher_report_logo_50-png

25 ms

paul_smith_logo_50-png

paul_smith_logo_50-png

25 ms

Puma2023-png

Puma2023-png

27 ms

Hilton2023-png

Hilton2023-png

29 ms

minted2023-png

minted2023-png

119 ms

NiemanMarcus2023-png

NiemanMarcus2023-png

27 ms

atlassian_logo_2x2-png

atlassian_logo_2x2-png

54 ms

Mattel_logo_gray-png

Mattel_logo_gray-png

56 ms

Group_360.png

Group_360.png

50 ms

Path_584.png

Path_584.png

55 ms

Group_361.png

Group_361.png

56 ms

optimization.png

optimization.png

79 ms

Group_362.png

Group_362.png

79 ms

Group_273.png

Group_273.png

91 ms

Guess_iPhone2-png

Guess_iPhone2-png

175 ms

minted-png

minted-png

137 ms

guess-home-sept-png

guess-home-sept-png

176 ms

levis-hone-sept-png

levis-hone-sept-png

110 ms

Accessibility Review

brand.assets.adidas.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brand.assets.adidas.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brand.assets.adidas.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand.assets.adidas.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brand.assets.adidas.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand.assets.adidas.com

Open Graph data is detected on the main page of Brand Assets Adidas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: