Access contentexchange.adnow.com. AdNow - native advertising network

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value17.7 s

0/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value2,520 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.345

32/100

15%

TTI (Time to Interactive)

Value19.3 s

2/100

10%

contentexchange.adnow.com

277 ms

bootstrap.min.css

557 ms

font-awesome.min.css

308 ms

ionicons.min.css

377 ms

adnow.css

309 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 63% of them (76 requests) were addressed to the original Contentexchange.adnow.com, 13% (15 requests) were made to D.adroll.com and 4% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Contentexchange.adnow.com.

Content Size

7.9 MB

After Optimization

6.2 MB

In fact, the total size of Contentexchange.adnow.com main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 42.3 kB

Original 54.3 kB
After minification 44.6 kB
After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.3 kB or 78% of the original size.

Image Optimization

-22%

Potential reduce by 1.6 MB

Original 7.4 MB
After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Contentexchange Ad Now needs image optimization as it can save up to 1.6 MB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 12.8 kB

Original 370.0 kB
After minification 370.0 kB
After compression 357.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 6.9 kB

Original 50.0 kB
After minification 43.6 kB
After compression 43.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Contentexchange.adnow.com needs all CSS files to be minified and compressed as it can save up to 6.9 kB or 14% of the original size.

Requests Now

After Optimization

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Contentexchange Ad Now. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the interpretation of your content by users in different locales.

High

<html> element does not have a [lang] attribute

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

High

Serves images with low resolution

Low

Detected JavaScript libraries

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Image elements do not have [alt] attributes

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Contentexchange.adnow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Contentexchange.adnow.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

contentexchange.adnow.com

Open Graph description is not detected on the main page of Contentexchange Ad Now. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

AdNow - native advertising network - native advertising

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

contentexchange.adnow.com

bootstrap.min.css

font-awesome.min.css

ionicons.min.css

adnow.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

contentexchange.adnow.com

bootstrap.min.css

font-awesome.min.css

ionicons.min.css

adnow.css

elements.css

responsive.css

dev.css

owl.carousel.css

api.js

jQuery-2.1.4.min.js

sweetalert2.min.css

sweetalert2.min.js

js

bootstrap.min.js

jquery.knob.min.js

jquery-ui-1.8.16.custom.min.js

countUp.js

allinone_carousel.js

bcarousel.js

jquery.plaxmove.js

main.js

jquery.validate.min.js

jquery.cookie.js

script.js

owl.carousel.js

css

recaptcha__en.js

fbevents.js

roundtrip.js

gtm.js

bg-1.jpg

logo.png

home.png

btn-black-left.png

btn-black-right.png

line.jpg

dvert-1.png

dvert-2.png

dvert-3.png

logo-bg.png

img-3.png

btn-bg-violet-light.png