Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

discover.adidas.com.hk

adidas - back soon, stronger than ever.

Page Load Speed

8 sec in total

First Response

567 ms

Resources Loaded

6.5 sec

Page Rendered

869 ms

discover.adidas.com.hk screenshot

About Website

Visit discover.adidas.com.hk now to see the best up-to-date Discover Adidas content for Hong Kong and also check out these interesting facts you probably never knew about discover.adidas.com.hk

Visit discover.adidas.com.hk

Key Findings

We analyzed Discover.adidas.com.hk page load time and found that the first response time was 567 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

discover.adidas.com.hk performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value17.4 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value33.8 s

0/100

10%

TBT (Total Blocking Time)

Value140 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

discover.adidas.com.hk

567 ms

908 ms

fonts.css

119 ms

adidas-build-COMMON.css

322 ms

local.css

208 ms

Our browser made a total of 189 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Discover.adidas.com.hk, 44% (83 requests) were made to Hp.static.adidas.com and 16% (31 requests) were made to Demandware.edgesuite.net. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Hp.static.adidas.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (31%)

Content Size

6.1 MB

After Optimization

4.2 MB

In fact, the total size of Discover.adidas.com.hk main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 162.7 kB

  • Original 196.4 kB
  • After minification 181.0 kB
  • After compression 33.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.7 kB or 83% of the original size.

Image Optimization

-8%

Potential reduce by 320.5 kB

  • Original 4.0 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Discover Adidas images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 673.8 kB

  • Original 963.7 kB
  • After minification 953.6 kB
  • After compression 289.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 673.8 kB or 70% of the original size.

CSS Optimization

-83%

Potential reduce by 720.4 kB

  • Original 863.4 kB
  • After minification 862.1 kB
  • After compression 143.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Discover.adidas.com.hk needs all CSS files to be minified and compressed as it can save up to 720.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 68 (38%)

Requests Now

178

After Optimization

110

The browser has sent 178 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Discover Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

discover.adidas.com.hk accessibility score

78

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

discover.adidas.com.hk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

discover.adidas.com.hk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Discover.adidas.com.hk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Chinese. Our system also found out that Discover.adidas.com.hk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Discover Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: