Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

equipment.adsinc.com

Tactical & Military Gear Equipment Catalog | ADS, Inc.

Page Load Speed

5 sec in total

First Response

49 ms

Resources Loaded

4.4 sec

Page Rendered

488 ms

equipment.adsinc.com screenshot

About Website

Click here to check amazing Equipment ADS Inc content for United States. Otherwise, check out these important facts you probably never knew about equipment.adsinc.com

ADS, Inc. provides a wide variety of tactical and military gear and equipment, from apparel to C4ISR, vehicles, and more. Browse our online catalog today.

Visit equipment.adsinc.com

Key Findings

We analyzed Equipment.adsinc.com page load time and found that the first response time was 49 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

equipment.adsinc.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.3 s

0/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,370 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value2.073

0/100

15%

TTI (Time to Interactive)

Value18.8 s

3/100

10%

Network Requests Diagram

equipment.adsinc.com

49 ms

equipment.adsinc.com

305 ms

core.min.js

174 ms

autoblockoptout

218 ms

notice

216 ms

Our browser made a total of 141 requests to load all elements on the main page. We found that 18% of them (25 requests) were addressed to the original Equipment.adsinc.com, 26% (36 requests) were made to D18hjk6wpn1fl5.cloudfront.net and 16% (22 requests) were made to Ads-inc.transforms.svdcdn.com. The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source Adsinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 721.5 kB (24%)

Content Size

3.0 MB

After Optimization

2.3 MB

In fact, the total size of Equipment.adsinc.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 372.9 kB

  • Original 436.6 kB
  • After minification 320.6 kB
  • After compression 63.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 116.1 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 372.9 kB or 85% of the original size.

Image Optimization

-9%

Potential reduce by 132.5 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equipment ADS Inc images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 56.4 kB

  • Original 323.2 kB
  • After minification 322.4 kB
  • After compression 266.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 56.4 kB or 17% of the original size.

CSS Optimization

-23%

Potential reduce by 159.8 kB

  • Original 707.7 kB
  • After minification 706.9 kB
  • After compression 547.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equipment.adsinc.com needs all CSS files to be minified and compressed as it can save up to 159.8 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (45%)

Requests Now

125

After Optimization

69

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equipment ADS Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

equipment.adsinc.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

equipment.adsinc.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

equipment.adsinc.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equipment.adsinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equipment.adsinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Equipment ADS Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: