Tools & Wizards About Us
fba.amazon.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

fba.amazon.com

Fulfillment by Amazon – FBA – Amazon

Page Load Speed

2.6 sec in total

First Response

9 ms

Resources Loaded

805 ms

Page Rendered

1.8 sec

fba.amazon.com screenshot

About Website

Click here to check amazing FBA Amazon content for United States. Otherwise, check out these important facts you probably never knew about fba.amazon.com

Fulfillment by Amazon (FBA) is a fulfillment service that allows businesses to use Amazon to store, pick, pack, and ship customer orders. You send products to Amazon and we take care of the rest. Lear...

Visit fba.amazon.com

Key Findings

We analyzed Fba.amazon.com page load time and found that the first response time was 9 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

fba.amazon.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value7.7 s

45/100

10%

Network Requests Diagram

fba.amazon.com

9 ms

fba.amazon.com

17 ms

benefits.htm

19 ms

fulfillment-by-amazon

76 ms

boomerang.e14d39b067609aab9be3.min.js

60 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Fba.amazon.com, 84% (94 requests) were made to M.media-amazon.com and 4% (4 requests) were made to Fls-na.amazon.com. The less responsive or slowest element that took the longest time to load (459 ms) relates to the external source Amazongca.getbynder.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 889.5 kB (7%)

Content Size

12.6 MB

After Optimization

11.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fba.amazon.com main page is 12.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 11.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 534.9 kB

  • Original 623.3 kB
  • After minification 619.1 kB
  • After compression 88.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 534.9 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 301.0 kB

  • Original 11.7 MB
  • After minification 11.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FBA Amazon images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 53.2 kB

  • Original 181.8 kB
  • After minification 181.8 kB
  • After compression 128.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.2 kB or 29% of the original size.

CSS Optimization

-1%

Potential reduce by 404 B

  • Original 50.1 kB
  • After minification 50.1 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fba.amazon.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (20%)

Requests Now

99

After Optimization

79

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FBA Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

fba.amazon.com

fba.amazon.com

9 ms

fba.amazon.com

fba.amazon.com

17 ms

benefits.htm

benefits.htm

19 ms

fulfillment-by-amazon

fulfillment-by-amazon

76 ms

boomerang.e14d39b067609aab9be3.min.js

boomerang.e14d39b067609aab9be3.min.js

60 ms

cathodeBoomerang.8de6cd78abc341528ada.min.js

cathodeBoomerang.8de6cd78abc341528ada.min.js

68 ms

11hhFBt-o2L._RC%7C61xJcNKKLXL.js,11Y+5x+kkTL.js,51+jUTcR5rL.js,11yKORv-GTL.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js_.js

11hhFBt-o2L._RC%7C61xJcNKKLXL.js,11Y+5x+kkTL.js,51+jUTcR5rL.js,11yKORv-GTL.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js_.js

110 ms

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3D3SWHK0RS44DZBAKEMJKF:0

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3D3SWHK0RS44DZBAKEMJKF:0

131 ms

aos.css

aos.css

51 ms

assets-Sell.css

assets-Sell.css

127 ms

amzn_favicon_blk.png

amzn_favicon_blk.png

387 ms

s-code-plain.js

s-code-plain.js

191 ms

leadcode.min.js

leadcode.min.js

194 ms

aos.js

aos.js

112 ms

assets-Sell.js

assets-Sell.js

202 ms

lg_calendar_event-white.svg

lg_calendar_event-white.svg

188 ms

amazon-logo-squid-menu.svg

amazon-logo-squid-menu.svg

109 ms

amazon-logo_white-menu.svg

amazon-logo_white-menu.svg

198 ms

checklist_outline.svg

checklist_outline.svg

319 ms

rocket_launch_outline.svg

rocket_launch_outline.svg

323 ms

seller_fulfilled_outline.svg

seller_fulfilled_outline.svg

324 ms

automate_pricing_usd_outline.svg

automate_pricing_usd_outline.svg

321 ms

box_check_outline.svg

box_check_outline.svg

320 ms

metrics_outline.svg

metrics_outline.svg

317 ms

advertising_outline.svg

advertising_outline.svg

324 ms

reviews_outline.svg

reviews_outline.svg

326 ms

explore_outline.svg

explore_outline.svg

325 ms

man-at-computer_471961451-960.jpg

man-at-computer_471961451-960.jpg

336 ms

box_arrow_outline.svg

box_arrow_outline.svg

332 ms

brand_centric_outline.svg

brand_centric_outline.svg

327 ms

small_medium_business_outline.svg

small_medium_business_outline.svg

328 ms

globe_outline.svg

globe_outline.svg

329 ms

man-at-computer_499591622.jpg

man-at-computer_499591622.jpg

375 ms

app_store_outline.svg

app_store_outline.svg

337 ms

brand_registry_outline.svg

brand_registry_outline.svg

330 ms

lightbulb_outline.svg

lightbulb_outline.svg

332 ms

currency_converter_euro_outline.svg

currency_converter_euro_outline.svg

335 ms

fulfillment_center_outline.svg

fulfillment_center_outline.svg

340 ms

customer_segments_outline.svg

customer_segments_outline.svg

339 ms

enhanced_content_outline.svg

enhanced_content_outline.svg

337 ms

magnifying_glass_outline.svg

magnifying_glass_outline.svg

338 ms

amazon_rivian_Acam-18890_Final.jpg

amazon_rivian_Acam-18890_Final.jpg

371 ms

seller_university_outline.svg

seller_university_outline.svg

344 ms

reading_outline.svg

reading_outline.svg

341 ms

information_outline.svg

information_outline.svg

345 ms

video_clapper_outline.svg

video_clapper_outline.svg

374 ms

computer_outline.svg

computer_outline.svg

343 ms

desktop_shopping_outline.svg

desktop_shopping_outline.svg

338 ms

delivery_same_day_outline.svg

delivery_same_day_outline.svg

270 ms

box_outline.svg

box_outline.svg

271 ms

0020-Original-0021.JPG

0020-Original-0021.JPG

459 ms

270 ms

book_outline.svg

book_outline.svg

209 ms

store_outline.svg

store_outline.svg

205 ms

shipping-containers_278664982.jpg

shipping-containers_278664982.jpg

217 ms

cost_per_click_usd_outline.svg

cost_per_click_usd_outline.svg

87 ms

paid_service_usd_outline.svg

paid_service_usd_outline.svg

81 ms

box_fast_outline.svg

box_fast_outline.svg

77 ms

calculator_usd_outline.svg

calculator_usd_outline.svg

84 ms

package_tracking_outline.svg

package_tracking_outline.svg

86 ms

shipping_options_outline.svg

shipping_options_outline.svg

86 ms

pcp.jpg

pcp.jpg

93 ms

fba_20190130_4-3_640.jpg

fba_20190130_4-3_640.jpg

88 ms

paid_service_usd.svg

paid_service_usd.svg

83 ms

growth_chart.svg

growth_chart.svg

85 ms

global_delivery.svg

global_delivery.svg

82 ms

box_fast.svg

box_fast.svg

86 ms

email-hero-kickstart-1.png

email-hero-kickstart-1.png

96 ms

star.svg

star.svg

94 ms

icon-check-squid-thick.svg

icon-check-squid-thick.svg

83 ms

kahili-creations_still._CB1583786286_.jpg

kahili-creations_still._CB1583786286_.jpg

91 ms

masuncion-2x.png

masuncion-2x.png

92 ms

dyk-question-mark.svg

dyk-question-mark.svg

88 ms

Revenue_Calculator_LoFi_UI_ProductInfo_Final.png

Revenue_Calculator_LoFi_UI_ProductInfo_Final.png

91 ms

fulfillment-center_BWI5_js_36_16-9_1280.jpg

fulfillment-center_BWI5_js_36_16-9_1280.jpg

93 ms

Home-Shipping.jpg

Home-Shipping.jpg

91 ms

amazon-logo_rgb_wht.svg

amazon-logo_rgb_wht.svg

89 ms

social_facebook-white.svg

social_facebook-white.svg

89 ms

social_x-white.svg

social_x-white.svg

84 ms

social_linkedin-white.svg

social_linkedin-white.svg

88 ms

social_youtube-white.svg

social_youtube-white.svg

85 ms

AmazonEmberDisplay_W_Rg.woff

AmazonEmberDisplay_W_Rg.woff

76 ms

AmazonEmberDisplay_Rg._TTW_.woff

AmazonEmberDisplay_Rg._TTW_.woff

71 ms

AmazonEmberDisplay_W_Bd.woff

AmazonEmberDisplay_W_Bd.woff

71 ms

AmazonEmberDisplay_W_He.woff

AmazonEmberDisplay_W_He.woff

70 ms

AmazonEmberDisplay_He._TTW_.woff

AmazonEmberDisplay_He._TTW_.woff

69 ms

BookerlyLCD_W_Rg.woff

BookerlyLCD_W_Rg.woff

67 ms

BookerlyLCD_Rg._TTW_.woff

BookerlyLCD_Rg._TTW_.woff

107 ms

BookerlyLCD_Bd._TTW_.woff

BookerlyLCD_Bd._TTW_.woff

112 ms

social_instagram-white._CB572896591_.svg

social_instagram-white._CB572896591_.svg

47 ms

social_tiktok_white.svg

social_tiktok_white.svg

48 ms

spritesheet-icons._TTH_.svg

spritesheet-icons._TTH_.svg

100 ms

blue50-100.svg

blue50-100.svg

104 ms

green-50-bg.svg

green-50-bg.svg

105 ms

Green-400.svg

Green-400.svg

104 ms

aqua50-100.svg

aqua50-100.svg

106 ms

FC-MediaTile-06._CB421012882_.jpg

FC-MediaTile-06._CB421012882_.jpg

106 ms

blue-50.svg

blue-50.svg

103 ms

FC-MediaTile-02._CB421012584_.jpg

FC-MediaTile-02._CB421012584_.jpg

105 ms

FC-MediaTile-03._CB421012882_.jpg

FC-MediaTile-03._CB421012882_.jpg

104 ms

FC-MediaTile-04._CB421012882_.jpg

FC-MediaTile-04._CB421012882_.jpg

104 ms

FBA-Restock-MediaTile.jpg

FBA-Restock-MediaTile.jpg

104 ms

FC-MediaTile-05._CB421012589_.jpg

FC-MediaTile-05._CB421012589_.jpg

111 ms

indigo-50.svg

indigo-50.svg

97 ms

Fulfillment_Center_20170628.jpg

Fulfillment_Center_20170628.jpg

101 ms

flag-sprite.svg

flag-sprite.svg

94 ms

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fld%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26sw%3D1024%26sh%3D768%26vw%3D1680%26vh%3D1050%26m%3D1%26sc%3D3SWHK0RS44DZBAKEMJKF%26ue%3D1%26bb%3D11%26af%3D177%26be%3D236%26pc%3D651%26tc%3D-90%26na_%3D-90%26ul_%3D-1722189036201%26_ul%3D-1722189036201%26rd_%3D-1722189036201%26_rd%3D-1722189036201%26fe_%3D-45%26lk_%3D-45%26_lk%3D-45%26co_%3D-45%26_co%3D-45%26sc_%3D-1722189036201%26rq_%3D-45%26rs_%3D-45%26_rs%3D31%26dl_%3D0%26di_%3D347%26de_%3D347%26_de%3D349%26_dc%3D650%26ld_%3D650%26_ld%3D-1722189036201%26ntd%3D0%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D2%26ld%3D651%26t%3D1722189036852%26ctb%3D1%26ec%3D3%26ecf%3D2%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.24.5-2024-06-26%7CmutObsYes%7Caui%3Asw%3Apage_proxy%3Aunsupported_browser%7Cfls-na-amazon-com%7CperfNo%26viz%3Dvisible%3A1%26pty%3DSellAmazon_US%26spty%3DcontentController%26pti%3Dundefined%26tid%3D3SWHK0RS44DZBAKEMJKF%26aftb%3D1%26lob%3D0:654

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fld%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26sw%3D1024%26sh%3D768%26vw%3D1680%26vh%3D1050%26m%3D1%26sc%3D3SWHK0RS44DZBAKEMJKF%26ue%3D1%26bb%3D11%26af%3D177%26be%3D236%26pc%3D651%26tc%3D-90%26na_%3D-90%26ul_%3D-1722189036201%26_ul%3D-1722189036201%26rd_%3D-1722189036201%26_rd%3D-1722189036201%26fe_%3D-45%26lk_%3D-45%26_lk%3D-45%26co_%3D-45%26_co%3D-45%26sc_%3D-1722189036201%26rq_%3D-45%26rs_%3D-45%26_rs%3D31%26dl_%3D0%26di_%3D347%26de_%3D347%26_de%3D349%26_dc%3D650%26ld_%3D650%26_ld%3D-1722189036201%26ntd%3D0%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D2%26ld%3D651%26t%3D1722189036852%26ctb%3D1%26ec%3D3%26ecf%3D2%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.24.5-2024-06-26%7CmutObsYes%7Caui%3Asw%3Apage_proxy%3Aunsupported_browser%7Cfls-na-amazon-com%7CperfNo%26viz%3Dvisible%3A1%26pty%3DSellAmazon_US%26spty%3DcontentController%26pti%3Dundefined%26tid%3D3SWHK0RS44DZBAKEMJKF%26aftb%3D1%26lob%3D0:654

9 ms

31bJewCvY-L.js

31bJewCvY-L.js

14 ms

showads.v2.js

showads.v2.js

7 ms

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fld%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26sc0%3Daui%3Asw%3Appft%3Acallback_timeout%26bb0%3D12%26pc0%3D37%26ld0%3D37%26t0%3D1722189036238%26sc1%3DcsmCELLSframework%26bb1%3D237%26pc1%3D237%26ld1%3D237%26t1%3D1722189036438%26sc2%3DcsmCELLSpdm%26bb2%3D237%26pc2%3D341%26ld2%3D341%26t2%3D1722189036542%26sc3%3DcsmCELLSvpm%26bb3%3D341%26pc3%3D341%26ld3%3D341%26t3%3D1722189036542%26sc4%3DcsmCELLSfem%26bb4%3D342%26pc4%3D342%26ld4%3D342%26t4%3D1722189036543%26ctb%3D1:655

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fld%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26sc0%3Daui%3Asw%3Appft%3Acallback_timeout%26bb0%3D12%26pc0%3D37%26ld0%3D37%26t0%3D1722189036238%26sc1%3DcsmCELLSframework%26bb1%3D237%26pc1%3D237%26ld1%3D237%26t1%3D1722189036438%26sc2%3DcsmCELLSpdm%26bb2%3D237%26pc2%3D341%26ld2%3D341%26t2%3D1722189036542%26sc3%3DcsmCELLSvpm%26bb3%3D341%26pc3%3D341%26ld3%3D341%26t3%3D1722189036542%26sc4%3DcsmCELLSfem%26bb4%3D342%26pc4%3D342%26ld4%3D342%26t4%3D1722189036543%26ctb%3D1:655

6 ms

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fat%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26m%3D1%26sc%3Dadblk_no%26pc%3D665%26at%3D666%26t%3D1722189036867%26csmtags%3Dadblk_no%26pty%3DSellAmazon_US%26spty%3DcontentController%26pti%3Dundefined%26tid%3D3SWHK0RS44DZBAKEMJKF%26aftb%3D1%26lob%3D0:666

A191LFTEBYJTJ3:130-0090848-8407858:3SWHK0RS44DZBAKEMJKF$uedata=s:%2Fuedata%2Fuedata%3Fat%26v%3D0.292315.0%26id%3D3SWHK0RS44DZBAKEMJKF%26m%3D1%26sc%3Dadblk_no%26pc%3D665%26at%3D666%26t%3D1722189036867%26csmtags%3Dadblk_no%26pty%3DSellAmazon_US%26spty%3DcontentController%26pti%3Dundefined%26tid%3D3SWHK0RS44DZBAKEMJKF%26aftb%3D1%26lob%3D0:666

22 ms

com.amazon.csm.csa.prod

com.amazon.csm.csa.prod

14 ms

Accessibility Review

fba.amazon.com accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

fba.amazon.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

fba.amazon.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fba.amazon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fba.amazon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fba.amazon.com

Open Graph data is detected on the main page of FBA Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: