Tools & Wizards About Us
gifts.arcticfashion.co.uk screenshot

Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

gifts.arcticfashion.co.uk

Wooden jewellery & eco-friendly gifts from Arctic Fashion

Page Load Speed

3.8 sec in total

First Response

1.1 sec

Resources Loaded

2.3 sec

Page Rendered

412 ms

gifts.arcticfashion.co.uk screenshot

About Website

Welcome to gifts.arcticfashion.co.uk homepage info - get ready to check Gifts Arctic Fashion best content right away, or after learning these important things about gifts.arcticfashion.co.uk

Arctic Fashion sells Aarikka wooden jewellery, gifts and Christmas decorations. Buy online, find top style tips for ladies, green gift ideas for her and more about our range of wooden jewellery and ec...

Visit gifts.arcticfashion.co.uk

Key Findings

We analyzed Gifts.arcticfashion.co.uk page load time and found that the first response time was 1.1 sec and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

gifts.arcticfashion.co.uk performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

81/100

25%

SI (Speed Index)

Value2.0 s

99/100

10%

TBT (Total Blocking Time)

Value240 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

gifts.arcticfashion.co.uk

1123 ms

aF_site.css

449 ms

liststyles.css

444 ms

er04basket.js

228 ms

arcticfashion.gif

227 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 82% of them (36 requests) were addressed to the original Gifts.arcticfashion.co.uk, 5% (2 requests) were made to Google-analytics.com and 5% (2 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Gifts.arcticfashion.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.4 kB (32%)

Content Size

249.9 kB

After Optimization

170.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Gifts.arcticfashion.co.uk main page is 249.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 141.5 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 16.2 kB

  • Original 22.0 kB
  • After minification 21.6 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.2 kB or 74% of the original size.

Image Optimization

-3%

Potential reduce by 4.6 kB

  • Original 141.5 kB
  • After minification 136.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gifts Arctic Fashion images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 3.1 kB

  • Original 21.8 kB
  • After minification 21.0 kB
  • After compression 18.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.1 kB or 14% of the original size.

CSS Optimization

-86%

Potential reduce by 55.4 kB

  • Original 64.6 kB
  • After minification 43.8 kB
  • After compression 9.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Gifts.arcticfashion.co.uk needs all CSS files to be minified and compressed as it can save up to 55.4 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (33%)

Requests Now

42

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gifts Arctic Fashion. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

gifts.arcticfashion.co.uk

gifts.arcticfashion.co.uk

1123 ms

aF_site.css

aF_site.css

449 ms

liststyles.css

liststyles.css

444 ms

er04basket.js

er04basket.js

228 ms

arcticfashion.gif

arcticfashion.gif

227 ms

ajaxfuncs.js

ajaxfuncs.js

537 ms

polls.js

polls.js

248 ms

BasketUpdate

BasketUpdate

687 ms

follow_us-b.png

follow_us-b.png

149 ms

fashionarrow.gif

fashionarrow.gif

91 ms

categoryarrow.gif

categoryarrow.gif

103 ms

231.gif

231.gif

102 ms

364.jpg

364.jpg

171 ms

529.jpg

529.jpg

192 ms

828.jpg

828.jpg

184 ms

531.jpg

531.jpg

188 ms

171.jpg

171.jpg

285 ms

12.jpg

12.jpg

273 ms

42.jpg

42.jpg

256 ms

151.jpg

151.jpg

265 ms

548.jpg

548.jpg

264 ms

554.jpg

554.jpg

274 ms

28.jpg

28.jpg

332 ms

16.jpg

16.jpg

370 ms

7.jpg

7.jpg

347 ms

365.jpg

365.jpg

357 ms

158.jpg

158.jpg

365 ms

45.jpg

45.jpg

366 ms

poll_default.css

poll_default.css

264 ms

poll_custom.css

poll_custom.css

300 ms

poll91.css

poll91.css

296 ms

like.php

like.php

233 ms

ga.js

ga.js

18 ms

1pxwhite.gif

1pxwhite.gif

102 ms

pollmvote.gif

pollmvote.gif

85 ms

pollmvote.gif

pollmvote.gif

101 ms

new_green.gif

new_green.gif

85 ms

AFarrow1_green.gif

AFarrow1_green.gif

100 ms

bn_pink.gif

bn_pink.gif

108 ms

bn_green.gif

bn_green.gif

166 ms

__utm.gif

__utm.gif

13 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

336 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

419 ms

bskt1.gif

bskt1.gif

269 ms

Accessibility Review

gifts.arcticfashion.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

gifts.arcticfashion.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

gifts.arcticfashion.co.uk SEO score

79

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gifts.arcticfashion.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gifts.arcticfashion.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

gifts.arcticfashion.co.uk

Open Graph description is not detected on the main page of Gifts Arctic Fashion. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: