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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

in.affinity.com

Innovative Advertising & Monetization Ad Units & Solutions | Affinity

Page Load Speed

936 ms in total

First Response

92 ms

Resources Loaded

613 ms

Page Rendered

231 ms

in.affinity.com screenshot

About Website

Visit in.affinity.com now to see the best up-to-date In Affinity content for India and also check out these interesting facts you probably never knew about in.affinity.com

World's leading contextual ad network. Offering Next-Gen Media & Monetization Solutions across proprietary Pay-Per-Click & Display Networks.

Visit in.affinity.com

Key Findings

We analyzed In.affinity.com page load time and found that the first response time was 92 ms and then it took 844 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

in.affinity.com performance score

0

Network Requests Diagram

in.affinity.com

92 ms

www.affinity.com

120 ms

affinity_global.css

119 ms

cookies.js

48 ms

jquery.min.js

99 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original In.affinity.com, 88% (36 requests) were made to Affinity.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (229 ms) relates to the external source Affinity.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 323.5 kB (44%)

Content Size

731.3 kB

After Optimization

407.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of In.affinity.com main page is 731.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 339.5 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 20.4 kB

  • Original 26.3 kB
  • After minification 23.7 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.4 kB or 78% of the original size.

Image Optimization

-8%

Potential reduce by 27.2 kB

  • Original 339.5 kB
  • After minification 312.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. In Affinity images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 119.0 kB

  • Original 179.3 kB
  • After minification 177.2 kB
  • After compression 60.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 119.0 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 156.8 kB

  • Original 186.2 kB
  • After minification 168.4 kB
  • After compression 29.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. In.affinity.com needs all CSS files to be minified and compressed as it can save up to 156.8 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (49%)

Requests Now

39

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of In Affinity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

in.affinity.com

in.affinity.com

92 ms

www.affinity.com

www.affinity.com

120 ms

affinity_global.css

affinity_global.css

119 ms

cookies.js

cookies.js

48 ms

jquery.min.js

jquery.min.js

99 ms

go.gif

go.gif

56 ms

jquery.dropdownPlain.js

jquery.dropdownPlain.js

40 ms

common.js

common.js

52 ms

plugins.js

plugins.js

88 ms

video-gallery.js

video-gallery.js

66 ms

jquery-ui-personalized-1.5.3.packed.js

jquery-ui-personalized-1.5.3.packed.js

69 ms

analytics.js

analytics.js

23 ms

affinity-logo.png

affinity-logo.png

44 ms

new-mcanvas.png

new-mcanvas.png

38 ms

icon_sprite.gif.png

icon_sprite.gif.png

27 ms

get-started-arrow-.png

get-started-arrow-.png

42 ms

formlogin_bg.png

formlogin_bg.png

58 ms

follow_tab_bg.gif

follow_tab_bg.gif

42 ms

home_slider_new_bg.gif

home_slider_new_bg.gif

53 ms

img2.jpg

img2.jpg

203 ms

home-icon-spr.png

home-icon-spr.png

178 ms

read-more-btn.gif

read-more-btn.gif

67 ms

discover-txt.gif

discover-txt.gif

68 ms

fresh-at-affinity-txt.gif

fresh-at-affinity-txt.gif

75 ms

video-brochures-txt.gif

video-brochures-txt.gif

87 ms

video-close.png

video-close.png

96 ms

video1-img.gif

video1-img.gif

122 ms

video2-img.gif

video2-img.gif

101 ms

video3-img.gif

video3-img.gif

142 ms

video4-img.gif

video4-img.gif

151 ms

footer-icons-spr.png

footer-icons-spr.png

124 ms

sitemapdooted-border.gif

sitemapdooted-border.gif

150 ms

sitemapdooted-border2.gif

sitemapdooted-border2.gif

149 ms

footer-email-ids.gif

footer-email-ids.gif

172 ms

footer-bg.png

footer-bg.png

173 ms

comscore-logo.png

comscore-logo.png

178 ms

swisscl-webfont.woff

swisscl-webfont.woff

207 ms

swissck-webfont.woff

swissck-webfont.woff

229 ms

collect

collect

3 ms

collect

collect

59 ms

bounce

bounce

19 ms

SEO Factors

in.affinity.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise In.affinity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that In.affinity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

in.affinity.com

Open Graph data is detected on the main page of In Affinity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: