Tools & Wizards About Us
it.adforum.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 50

    SEO

    Google-friendlier than
    18% of websites

it.adforum.com

The best and largest global advertising agency directory & creative library - AdForum

Page Load Speed

2 sec in total

First Response

57 ms

Resources Loaded

1.4 sec

Page Rendered

625 ms

it.adforum.com screenshot

About Website

Welcome to it.adforum.com homepage info - get ready to check It Ad Forum best content for India right away, or after learning these important things about it.adforum.com

Discover the best work, campaigns and strategy In the creative advertising industry through the leading, global ad agency gallery and AdForum's Creative Li...

Visit it.adforum.com

Key Findings

We analyzed It.adforum.com page load time and found that the first response time was 57 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

it.adforum.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value690 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0.412

24/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

it.adforum.com

57 ms

it.adforum.com

258 ms

app.css

96 ms

gpt.js

314 ms

js

306 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 18% of them (13 requests) were addressed to the original It.adforum.com, 56% (40 requests) were made to Gimscdn.maydream.com and 17% (12 requests) were made to Adforum.com. The less responsive or slowest element that took the longest time to load (832 ms) relates to the external source Gimscdn.maydream.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 271.1 kB (16%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of It.adforum.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 675.3 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 228.0 kB

  • Original 257.1 kB
  • After minification 174.2 kB
  • After compression 29.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 83.0 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 228.0 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 11.5 kB

  • Original 675.3 kB
  • After minification 663.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. It Ad Forum images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 18.1 kB

  • Original 618.9 kB
  • After minification 618.9 kB
  • After compression 600.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 13.5 kB

  • Original 166.1 kB
  • After minification 166.1 kB
  • After compression 152.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. It.adforum.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (12%)

Requests Now

69

After Optimization

61

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of It Ad Forum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

it.adforum.com

it.adforum.com

57 ms

it.adforum.com

it.adforum.com

258 ms

app.css

app.css

96 ms

gpt.js

gpt.js

314 ms

js

js

306 ms

script.js

script.js

82 ms

vendor.css

vendor.css

77 ms

manifest.js

manifest.js

205 ms

vendor.js

vendor.js

205 ms

app.js

app.js

73 ms

sprite.svg

sprite.svg

176 ms

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483 ms

creative-library-subscription.png

creative-library-subscription.png

435 ms

matomo.js

matomo.js

515 ms

sprite.svg

sprite.svg

408 ms

company_icons.png

company_icons.png

491 ms

profile_pics.png

profile_pics.png

494 ms

creative_icons.png

creative_icons.png

492 ms

bcr-brand-horizontal.jpg

bcr-brand-horizontal.jpg

433 ms

ads-works-icon.svg

ads-works-icon.svg

428 ms

ads-awards-icon.svg

ads-awards-icon.svg

427 ms

share-icon.svg

share-icon.svg

495 ms

creative_library_double_MPU_370x620_en-US.jpg

creative_library_double_MPU_370x620_en-US.jpg

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editionflags.png

editionflags.png

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logo.png

logo.png

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loader.gif

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share-gradient.svg

share-gradient.svg

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logo-footer.png

logo-footer.png

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pubads_impl.js

pubads_impl.js

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fontawesome-webfont.woff

fontawesome-webfont.woff

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matomo.php

matomo.php

57 ms

Accessibility Review

it.adforum.com accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

it.adforum.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

it.adforum.com SEO score

50

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise It.adforum.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Italian language. Our system also found out that It.adforum.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

it.adforum.com

Open Graph data is detected on the main page of It Ad Forum. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: