Page load speed analysis
Total page load time
In fact, the total size of Lidlretargeting1.adspirit.de main page is 2.1 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. HTML takes 2.1 kB which makes up the majority of the site volume.
Original 2.1 kB
After minification 2.0 kB
After compression 731 B
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.4 kB or 66% of the original size.
Network requests diagram
Our browser made a total of 4 requests to load all elements on the main page. We found that 75% of them (3 requests) were addressed to the original Lidlretargeting1.adspirit.de, 25% (1 request) were made to Cdn.adspirit.de. The less responsive or slowest element that took the longest time to load (345 ms) relates to the external source Cdn.adspirit.de.
Additional info on lidlretargeting1.adspirit.de
Possible request optimization
Lidlretargeting1.adspirit.de uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.
Language and encoding
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lidlretargeting1.adspirit.de can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Lidlretargeting1.adspirit.de main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
Lidlretargeting1.adspirit.de has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.
Visitor World Map
Country of origin for 45.7% of all visits is Germany. It’s good for Lidlretargeting1.adspirit.de that their server is also located in Germany, as that enables the majority of their visitors to benefit from a much faster page load time.
Social Sharing Optimization
Open Graph description is not detected on the main page of Lidlretargeting 1 Ad Spirit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:
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