Tools & Wizards About Us
magazine.asos.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

magazine.asos.com

ASOS | Online Shopping for the Latest Clothes & Fashion

Page Load Speed

20.9 sec in total

First Response

112 ms

Resources Loaded

20.7 sec

Page Rendered

80 ms

magazine.asos.com screenshot

About Website

Welcome to magazine.asos.com homepage info - get ready to check Magazine ASOS best content for United Kingdom right away, or after learning these important things about magazine.asos.com

Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.

Visit magazine.asos.com

Key Findings

We analyzed Magazine.asos.com page load time and found that the first response time was 112 ms and then it took 20.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 9 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

magazine.asos.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value11,400 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.117

85/100

15%

TTI (Time to Interactive)

Value26.4 s

0/100

10%

Network Requests Diagram

www.asos.com

112 ms

client.newrelicclient.7d1924858db4563d10df.js

28 ms

vendors.7066a9f385c04a3ae6f5.css

30 ms

client.sitechrome.styles.5ba174100b417d6a4ecb.css

32 ms

content-ui-library-4.9.3.css

168 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Magazine.asos.com, 17% (9 requests) were made to Images.asos-media.com and 6% (3 requests) were made to Content.asos-media.com. The less responsive or slowest element that took the longest time to load (20.3 sec) relates to the external source Content.asos-media.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 407.7 kB (73%)

Content Size

562.1 kB

After Optimization

154.3 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Magazine.asos.com main page is 562.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. HTML takes 293.2 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 248.8 kB

  • Original 293.2 kB
  • After minification 290.8 kB
  • After compression 44.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 248.8 kB or 85% of the original size.

Image Optimization

-38%

Potential reduce by 13.7 kB

  • Original 36.4 kB
  • After minification 22.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Magazine ASOS needs image optimization as it can save up to 13.7 kB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 145.3 kB

  • Original 232.5 kB
  • After minification 231.8 kB
  • After compression 87.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 145.3 kB or 62% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (51%)

Requests Now

39

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Magazine ASOS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.asos.com

www.asos.com

112 ms

client.newrelicclient.7d1924858db4563d10df.js

client.newrelicclient.7d1924858db4563d10df.js

28 ms

vendors.7066a9f385c04a3ae6f5.css

vendors.7066a9f385c04a3ae6f5.css

30 ms

client.sitechrome.styles.5ba174100b417d6a4ecb.css

client.sitechrome.styles.5ba174100b417d6a4ecb.css

32 ms

content-ui-library-4.9.3.css

content-ui-library-4.9.3.css

168 ms

windowManifest.js

windowManifest.js

37 ms

featuresManifest.js

featuresManifest.js

28 ms

require.7c30e08a.js

require.7c30e08a.js

27 ms

jquery.742e47af.js

jquery.742e47af.js

34 ms

uuid.76892287.js

uuid.76892287.js

32 ms

shared-libs-3.0.13.min.js

shared-libs-3.0.13.min.js

34 ms

client.sitechrome.ec210eafd39018709ad8.js

client.sitechrome.ec210eafd39018709ad8.js

34 ms

translations.6cff30bac81e95077e4f.js

translations.6cff30bac81e95077e4f.js

34 ms

vendors.6de2fda071e2404feef3.js

vendors.6de2fda071e2404feef3.js

38 ms

client.sitechrome.styles.cb3fed3c06ad99ad48ab.js

client.sitechrome.styles.cb3fed3c06ad99ad48ab.js

36 ms

client.sitechrome.deferred.9e84e758743d1f15bd5d.js

client.sitechrome.deferred.9e84e758743d1f15bd5d.js

36 ms

sdk.3.1.2.min.js

sdk.3.1.2.min.js

36 ms

bag-sdk-8.0.457.min.js

bag-sdk-8.0.457.min.js

37 ms

browser.es5.f558b4d3.js

browser.es5.f558b4d3.js

38 ms

saved-items-sdk.iife.6cb57967.js

saved-items-sdk.iife.6cb57967.js

39 ms

cx-nrelic.js

cx-nrelic.js

123 ms

homepage.sitechrome.js

homepage.sitechrome.js

32 ms

content-ui-library-4.9.3.js

content-ui-library-4.9.3.js

315 ms

bwpAdT0

bwpAdT0

154 ms

KEKMC-5QPEH-Y5FHE-8AH54-JDSN3

KEKMC-5QPEH-Y5FHE-8AH54-JDSN3

204 ms

asos_march_generic-hp_desktop.jpg

asos_march_generic-hp_desktop.jpg

20326 ms

visa-png

visa-png

173 ms

gb.png

gb.png

58 ms

es.png

es.png

57 ms

de.png

de.png

58 ms

au.png

au.png

58 ms

fr.png

fr.png

57 ms

us.png

us.png

69 ms

dk.png

dk.png

69 ms

it.png

it.png

69 ms

nl.png

nl.png

68 ms

pl.png

pl.png

68 ms

se.png

se.png

128 ms

premier.svg

premier.svg

20286 ms

student.svg

student.svg

20286 ms

mastercard-png

mastercard-png

20285 ms

pay-pal-png

pay-pal-png

155 ms

american-express-png

american-express-png

20285 ms

visa-electron-png

visa-electron-png

20285 ms

maestro-png

maestro-png

20286 ms

apple-pay-png

apple-pay-png

166 ms

klarna-gb-png

klarna-gb-png

20285 ms

afterpay_new-png

afterpay_new-png

20285 ms

rd

rd

60 ms

dest5.html

dest5.html

32 ms

ibs:dpid=411&dpuuid=ZkoFzAAAABqXQgN_

ibs:dpid=411&dpuuid=ZkoFzAAAABqXQgN_

5 ms

config.json

config.json

36 ms

Accessibility Review

magazine.asos.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

magazine.asos.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

magazine.asos.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Magazine.asos.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Magazine.asos.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

magazine.asos.com

Open Graph data is detected on the main page of Magazine ASOS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: