Tools & Wizards About Us
rewards.americanexpress.co.il screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

rewards.americanexpress.co.il

אתר ההטבות: תרבות ופנאי, קניות, נופש וחו"ל | אמריקן אקספרס

Page Load Speed

16.7 sec in total

First Response

7 sec

Resources Loaded

9.3 sec

Page Rendered

386 ms

rewards.americanexpress.co.il screenshot

About Website

Visit rewards.americanexpress.co.il now to see the best up-to-date Rewards Americanexpress content for Israel and also check out these interesting facts you probably never knew about rewards.americanexpress.co.il

אמריקן אקספרס מציעה מגוון ענק של הטבות למחזיקי כרטיסי אשראי אמריקן אקספרס. הטבות תרבות ופנאי, קניות, נופש וחו"ל ועוד. היכנסו לאתר אמקס לראות את כל ההטבות

Visit rewards.americanexpress.co.il

Key Findings

We analyzed Rewards.americanexpress.co.il page load time and found that the first response time was 7 sec and then it took 9.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

rewards.americanexpress.co.il performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value17.4 s

0/100

10%

LCP (Largest Contentful Paint)

Value27.1 s

0/100

25%

SI (Speed Index)

Value27.1 s

0/100

10%

TBT (Total Blocking Time)

Value2,450 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value35.8 s

0/100

10%

Network Requests Diagram

rewards.americanexpress.co.il

6987 ms

customer1.js

440 ms

customer1.js

916 ms

customer1.js

1348 ms

css

907 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 94% of them (49 requests) were addressed to the original Rewards.americanexpress.co.il, 2% (1 request) were made to Googletagmanager.com and 2% (1 request) were made to Digital.isracard.co.il. The less responsive or slowest element that took the longest time to load (7 sec) belongs to the original domain Rewards.americanexpress.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 MB (52%)

Content Size

5.3 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Rewards.americanexpress.co.il main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 2.3 MB

  • Original 2.5 MB
  • After minification 2.5 MB
  • After compression 185.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.3 MB or 93% of the original size.

Image Optimization

-1%

Potential reduce by 15.3 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rewards Americanexpress images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 363.7 kB

  • Original 518.6 kB
  • After minification 518.6 kB
  • After compression 155.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 363.7 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (10%)

Requests Now

48

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rewards Americanexpress. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

rewards.americanexpress.co.il

rewards.americanexpress.co.il

6987 ms

customer1.js

customer1.js

440 ms

customer1.js

customer1.js

916 ms

customer1.js

customer1.js

1348 ms

css

css

907 ms

js

js

940 ms

gtm.js

gtm.js

77 ms

Assistant-Regular.ttf

Assistant-Regular.ttf

309 ms

logohanpaka-60.png

logohanpaka-60.png

169 ms

dls-logo-bluebox-solid.svg

dls-logo-bluebox-solid.svg

155 ms

icon-user-n.png

icon-user-n.png

154 ms

icon-user.svg

icon-user.svg

306 ms

Assistant-SemiBold.ttf

Assistant-SemiBold.ttf

313 ms

ksp560n.jpg

ksp560n.jpg

394 ms

kr24_general_amex_318x229.jpg

kr24_general_amex_318x229.jpg

510 ms

Assistant-Bold.ttf

Assistant-Bold.ttf

353 ms

120x120.png

120x120.png

392 ms

-.jpg

-.jpg

649 ms

-2.jpg

-2.jpg

646 ms

-2.jpg

-2.jpg

644 ms

-.jpg

-.jpg

786 ms

icon-fashion-makeup1.png

icon-fashion-makeup1.png

495 ms

superpharm318x240.jpg

superpharm318x240.jpg

591 ms

icon-food-snacks_1.png

icon-food-snacks_1.png

688 ms

lenovo318.jpg

lenovo318.jpg

783 ms

buyme_all_318.jpg

buyme_all_318.jpg

928 ms

hstern-catl318240.jpg

hstern-catl318240.jpg

783 ms

agadir318.jpg

agadir318.jpg

982 ms

hut20318.jpg

hut20318.jpg

1029 ms

rcafe25318.png

rcafe25318.png

1222 ms

buymekoshercategory318.jpg

buymekoshercategory318.jpg

1076 ms

-10.png

-10.png

976 ms

levnew318.jpg

levnew318.jpg

1217 ms

hotcinema318.jpg

hotcinema318.jpg

1121 ms

icon-entertainment-leisure-.png

icon-entertainment-leisure-.png

1168 ms

yesplanety318.jpg

yesplanety318.jpg

1167 ms

cinemacity318.jpg

cinemacity318.jpg

1427 ms

59104_jungle_book_baner_amex_318x240px_no_date.jpg

59104_jungle_book_baner_amex_318x240px_no_date.jpg

1472 ms

59189_beit-govrin_textonly_ames_318x240px.jpg

59189_beit-govrin_textonly_ames_318x240px.jpg

1470 ms

v12-318x240_hba-s24.png

v12-318x240_hba-s24.png

1324 ms

abs24_amex386x285.jpg

abs24_amex386x285.jpg

1371 ms

icon-vacations-trips-.png

icon-vacations-trips-.png

1329 ms

kd318x229.jpg

kd318x229.jpg

1478 ms

318x229--.jpg

318x229--.jpg

1622 ms

laungecategory318.jpg

laungecategory318.jpg

1474 ms

shlomocategory318.jpg

shlomocategory318.jpg

1619 ms

282x386_bb-2.jpg318.jpg

282x386_bb-2.jpg318.jpg

1684 ms

318_240-.png

318_240-.png

2061 ms

detector-dom.min.js

detector-dom.min.js

1536 ms

getuidj

getuidj

86 ms

318x229.jpg

318x229.jpg

1573 ms

lital318.jpg

lital318.jpg

1564 ms

Accessibility Review

rewards.americanexpress.co.il accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

rewards.americanexpress.co.il best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

rewards.americanexpress.co.il SEO score

71

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IW

  • Language Claimed

    HE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rewards.americanexpress.co.il can be misinterpreted by Google and other search engines. Our service has detected that Hebrew is used on the page, and it does not match the claimed language. Our system also found out that Rewards.americanexpress.co.il main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rewards.americanexpress.co.il

Open Graph description is not detected on the main page of Rewards Americanexpress. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: