Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

rewards.americanexpress.co.il

אתר ההטבות: תרבות ופנאי, קניות, נופש וחו"ל | אמריקן אקספרס

Page Load Speed

8.3 sec in total

First Response

1 sec

Resources Loaded

7.1 sec

Page Rendered

188 ms

rewards.americanexpress.co.il screenshot

About Website

Visit rewards.americanexpress.co.il now to see the best up-to-date Rewards Americanexpress content for Israel and also check out these interesting facts you probably never knew about rewards.americanexpress.co.il

אמריקן אקספרס מציעה מגוון ענק של הטבות למחזיקי כרטיסי אשראי אמריקן אקספרס. הטבות תרבות ופנאי, קניות, נופש וחו"ל ועוד. היכנסו לאתר אמקס לראות את כל ההטבות

Visit rewards.americanexpress.co.il

Key Findings

We analyzed Rewards.americanexpress.co.il page load time and found that the first response time was 1 sec and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

rewards.americanexpress.co.il performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value9.0 s

34/100

10%

Network Requests Diagram

rewards.americanexpress.co.il

1012 ms

jquery.slidemenu.css

288 ms

jquery-1.3.2.min.js

684 ms

jquery.hrzAccordion.defaults.css

423 ms

search.js

550 ms

Our browser made a total of 239 requests to load all elements on the main page. We found that 96% of them (229 requests) were addressed to the original Rewards.americanexpress.co.il, 1% (3 requests) were made to Google-analytics.com and 1% (2 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Rewards.americanexpress.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 513.7 kB (35%)

Content Size

1.5 MB

After Optimization

945.3 kB

In fact, the total size of Rewards.americanexpress.co.il main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 851.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 193.6 kB

  • Original 243.1 kB
  • After minification 230.4 kB
  • After compression 49.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.6 kB or 80% of the original size.

Image Optimization

-6%

Potential reduce by 50.6 kB

  • Original 851.6 kB
  • After minification 800.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rewards Americanexpress images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 176.3 kB

  • Original 256.7 kB
  • After minification 196.9 kB
  • After compression 80.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 176.3 kB or 69% of the original size.

CSS Optimization

-87%

Potential reduce by 93.2 kB

  • Original 107.5 kB
  • After minification 78.4 kB
  • After compression 14.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rewards.americanexpress.co.il needs all CSS files to be minified and compressed as it can save up to 93.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 191 (81%)

Requests Now

237

After Optimization

46

The browser has sent 237 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rewards Americanexpress. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 185 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

rewards.americanexpress.co.il accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

rewards.americanexpress.co.il best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

rewards.americanexpress.co.il SEO score

71

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IW

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rewards.americanexpress.co.il can be misinterpreted by Google and other search engines. Our service has detected that Hebrew is used on the page, and it does not match the claimed English language. Our system also found out that Rewards.americanexpress.co.il main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rewards Americanexpress. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: