Tools & Wizards About Us
services.amazon.com.au screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

services.amazon.com.au

Sell on Amazon Australia | Build Your Ecommerce Business

Page Load Speed

2.9 sec in total

First Response

19 ms

Resources Loaded

1.4 sec

Page Rendered

1.5 sec

services.amazon.com.au screenshot

About Website

Welcome to services.amazon.com.au homepage info - get ready to check Services Amazon best content for Australia right away, or after learning these important things about services.amazon.com.au

Build your business online with Amazon Australia. Sell on Amazon, leverage Fulfilment by Amazon, make your website more successful, or sell internationally. Grow your business with us by registering a...

Visit services.amazon.com.au

Key Findings

We analyzed Services.amazon.com.au page load time and found that the first response time was 19 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

services.amazon.com.au performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value3.9 s

83/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

services.amazon.com.au

19 ms

services.amazon.com.au

281 ms

sell.amazon.com.au

464 ms

boomerang.e14d39b067609aab9be3.min.js

49 ms

cathodeBoomerang.8de6cd78abc341528ada.min.js

56 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Services.amazon.com.au, 81% (64 requests) were made to M.media-amazon.com and 6% (5 requests) were made to Fls-fe.amazon.co.jp. The less responsive or slowest element that took the longest time to load (514 ms) relates to the external source Fls-fe.amazon.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 988.6 kB (14%)

Content Size

7.2 MB

After Optimization

6.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Services.amazon.com.au main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.7 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 222.7 kB

  • Original 286.7 kB
  • After minification 285.4 kB
  • After compression 64.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 222.7 kB or 78% of the original size.

Image Optimization

-11%

Potential reduce by 712.3 kB

  • Original 6.7 MB
  • After minification 6.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Services Amazon needs image optimization as it can save up to 712.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-29%

Potential reduce by 53.2 kB

  • Original 182.0 kB
  • After minification 182.0 kB
  • After compression 128.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.2 kB or 29% of the original size.

CSS Optimization

-1%

Potential reduce by 404 B

  • Original 50.1 kB
  • After minification 50.1 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Services.amazon.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (30%)

Requests Now

67

After Optimization

47

  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Services Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

services.amazon.com.au

services.amazon.com.au

19 ms

services.amazon.com.au

services.amazon.com.au

281 ms

sell.amazon.com.au

sell.amazon.com.au

464 ms

boomerang.e14d39b067609aab9be3.min.js

boomerang.e14d39b067609aab9be3.min.js

49 ms

cathodeBoomerang.8de6cd78abc341528ada.min.js

cathodeBoomerang.8de6cd78abc341528ada.min.js

56 ms

11B2bsTfmvL._RC%7C61xJcNKKLXL.js,11Y+5x+kkTL.js,51XFQXG4llL.js,11yKORv-GTL.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js_.js

11B2bsTfmvL._RC%7C61xJcNKKLXL.js,11Y+5x+kkTL.js,51XFQXG4llL.js,11yKORv-GTL.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js_.js

73 ms

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX$uedata=s:%2Frd%2Fuedata%3Fstaticb%26id%3DBHN3VT3V19Q0MQ3TKGSX:0

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX$uedata=s:%2Frd%2Fuedata%3Fstaticb%26id%3DBHN3VT3V19Q0MQ3TKGSX:0

514 ms

aos.css

aos.css

122 ms

assets-Sell.css

assets-Sell.css

87 ms

amzn_favicon_blk.png

amzn_favicon_blk.png

203 ms

amazon-com-au-half-logo.svg

amazon-com-au-half-logo.svg

206 ms

logo-amazon-white.svg

logo-amazon-white.svg

207 ms

Selldot-Homepage-Collage_Revised.png

Selldot-Homepage-Collage_Revised.png

203 ms

icon-magic-sparkle-white.svg

icon-magic-sparkle-white.svg

201 ms

brand_registry.svg

brand_registry.svg

203 ms

DFCO_Logo_BlackWhite.pdf.png

DFCO_Logo_BlackWhite.pdf.png

208 ms

Bondi_Boost_Main_Logo_Final_1.png

Bondi_Boost_Main_Logo_Final_1.png

212 ms

SL-Logo-R1_Logo-Black.png

SL-Logo-R1_Logo-Black.png

209 ms

Koala-Logo.png

Koala-Logo.png

210 ms

Template_for_Dark_Shadow_Image_3.png

Template_for_Dark_Shadow_Image_3.png

218 ms

Untitled_design_7.png

Untitled_design_7.png

210 ms

Asset_P_-_Copy.png

Asset_P_-_Copy.png

212 ms

180828_CE-wordmark-RGB.png

180828_CE-wordmark-RGB.png

213 ms

Nakie_logo_White.png

Nakie_logo_White.png

219 ms

orbit_key_logo.png

orbit_key_logo.png

216 ms

Shipping._CB424651256_.svg

Shipping._CB424651256_.svg

213 ms

Sponsored_Brands_Mobile._CB433080359_.svg

Sponsored_Brands_Mobile._CB433080359_.svg

219 ms

ecovacs.png

ecovacs.png

224 ms

Stores._CB433080532_.svg

Stores._CB433080532_.svg

226 ms

Entrepreneurs_USD._CB424651236_.svg

Entrepreneurs_USD._CB424651236_.svg

231 ms

novobay_logo_black.png

novobay_logo_black.png

220 ms

icon-brand-green-200.svg

icon-brand-green-200.svg

221 ms

icon-shapes-green-200.svg

icon-shapes-green-200.svg

223 ms

Bondi_Boost_Image.png

Bondi_Boost_Image.png

237 ms

_Founderpicture.JPG

_Founderpicture.JPG

232 ms

Koala_Two_People_Drinking_Coffee.png

Koala_Two_People_Drinking_Coffee.png

230 ms

apple-app-us._CB1565204275_.svg

apple-app-us._CB1565204275_.svg

225 ms

google-app-us.svg

google-app-us.svg

182 ms

seller-app-lofi-02.png

seller-app-lofi-02.png

199 ms

SOA_Desktop_Computer_USD._CB424651259_.svg

SOA_Desktop_Computer_USD._CB424651259_.svg

198 ms

Seller_University._CB424651257_.svg

Seller_University._CB424651257_.svg

200 ms

Diversity.svg

Diversity.svg

195 ms

s-code-plain.js

s-code-plain.js

191 ms

leadcode.min.js

leadcode.min.js

195 ms

aos.js

aos.js

196 ms

assets-Sell.js

assets-Sell.js

119 ms

amazon_com_au_logo_RGB_WHITE.png

amazon_com_au_logo_RGB_WHITE.png

81 ms

spritesheet-icons._TTH_.svg

spritesheet-icons._TTH_.svg

139 ms

blue50-100.svg

blue50-100.svg

144 ms

Template_for_Headers_for_Seller_Case_Studies_5._SL1280_FMpng_.png

Template_for_Headers_for_Seller_Case_Studies_5._SL1280_FMpng_.png

151 ms

blue-50.svg

blue-50.svg

141 ms

Nakie.png

Nakie.png

152 ms

blue-400.svg

blue-400.svg

142 ms

aqua-50.svg

aqua-50.svg

145 ms

green-50.svg

green-50.svg

141 ms

squid-ink-50.svg

squid-ink-50.svg

141 ms

rivian-bg-sm-tall.jpg

rivian-bg-sm-tall.jpg

145 ms

Sell_on_amazon_image_1920_x_500_px.png

Sell_on_amazon_image_1920_x_500_px.png

149 ms

aqua-300.svg

aqua-300.svg

143 ms

experienced-sm-tall.jpg

experienced-sm-tall.jpg

144 ms

green-400.svg

green-400.svg

145 ms

support-sm-tall_351044129.jpg

support-sm-tall_351044129.jpg

145 ms

box-bg-sm._SL1280_FMjpg_.jpg

box-bg-sm._SL1280_FMjpg_.jpg

144 ms

AdobeStock_329065630-1920-drk._SL1280_FMjpg_.jpg

AdobeStock_329065630-1920-drk._SL1280_FMjpg_.jpg

144 ms

flag-sprite.svg

flag-sprite.svg

143 ms

AmazonEmberDisplay_W_He.woff

AmazonEmberDisplay_W_He.woff

59 ms

AmazonEmberDisplay_He._TTW_.woff

AmazonEmberDisplay_He._TTW_.woff

60 ms

AmazonEmberDisplay_W_Bd.woff

AmazonEmberDisplay_W_Bd.woff

57 ms

AmazonEmberDisplay_W_Rg.woff

AmazonEmberDisplay_W_Rg.woff

58 ms

AmazonEmberDisplay_Rg._TTW_.woff

AmazonEmberDisplay_Rg._TTW_.woff

57 ms

BookerlyLCD_W_Rg.woff

BookerlyLCD_W_Rg.woff

60 ms

BookerlyLCD_Rg._TTW_.woff

BookerlyLCD_Rg._TTW_.woff

59 ms

BookerlyLCD_Bd._TTW_.woff

BookerlyLCD_Bd._TTW_.woff

59 ms

31bJewCvY-L.js

31bJewCvY-L.js

5 ms

showads.v2.js

showads.v2.js

13 ms

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fld%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26sw%3D1024%26sh%3D768%26vw%3D1680%26vh%3D1050%26m%3D1%26sc%3DBHN3VT3V19Q0MQ3TKGSX%26ue%3D3%26bb%3D20%26ns%3D158%26ne%3D158%26af%3D169%26cf%3D176%26be%3D424%26pc%3D536%26tc%3D-676%26na_%3D-676%26ul_%3D-1726603817719%26_ul%3D-1726603817719%26rd_%3D-1726603817719%26_rd%3D-1726603817719%26fe_%3D-377%26lk_%3D-377%26_lk%3D-377%26co_%3D-377%26_co%3D-377%26sc_%3D-1726603817719%26rq_%3D-377%26rs_%3D-377%26_rs%3D86%26dl_%3D0%26di_%3D467%26de_%3D467%26_de%3D470%26_dc%3D535%26ld_%3D536%26_ld%3D-1726603817719%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D3%26ld%3D537%26t%3D1726603818256%26ctb%3D1%26ec%3D3%26ecf%3D2%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.24.7-2024-09-12%7CmutObsYes%7Caui%3Asw%3Apage_proxy%3Aunsupported_browser%7Cfls-fe-amazon-co-jp%7CperfNo%26viz%3Dvisible%3A3%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:538

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fld%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26sw%3D1024%26sh%3D768%26vw%3D1680%26vh%3D1050%26m%3D1%26sc%3DBHN3VT3V19Q0MQ3TKGSX%26ue%3D3%26bb%3D20%26ns%3D158%26ne%3D158%26af%3D169%26cf%3D176%26be%3D424%26pc%3D536%26tc%3D-676%26na_%3D-676%26ul_%3D-1726603817719%26_ul%3D-1726603817719%26rd_%3D-1726603817719%26_rd%3D-1726603817719%26fe_%3D-377%26lk_%3D-377%26_lk%3D-377%26co_%3D-377%26_co%3D-377%26sc_%3D-1726603817719%26rq_%3D-377%26rs_%3D-377%26_rs%3D86%26dl_%3D0%26di_%3D467%26de_%3D467%26_de%3D470%26_dc%3D535%26ld_%3D536%26_ld%3D-1726603817719%26ntd%3D-1%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D3%26ld%3D537%26t%3D1726603818256%26ctb%3D1%26ec%3D3%26ecf%3D2%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.24.7-2024-09-12%7CmutObsYes%7Caui%3Asw%3Apage_proxy%3Aunsupported_browser%7Cfls-fe-amazon-co-jp%7CperfNo%26viz%3Dvisible%3A3%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:538

63 ms

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fld%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26sc0%3Daui%3Asw%3Appft%3Acallback_timeout%26bb0%3D39%26pc0%3D42%26ld0%3D42%26t0%3D1726603817761%26sc1%3DcsmCELLSframework%26bb1%3D425%26pc1%3D425%26ld1%3D425%26t1%3D1726603818144%26sc2%3DcsmCELLSpdm%26bb2%3D425%26pc2%3D458%26ld2%3D458%26t2%3D1726603818177%26sc3%3DcsmCELLSvpm%26bb3%3D458%26pc3%3D458%26ld3%3D458%26t3%3D1726603818177%26sc4%3DcsmCELLSfem%26bb4%3D459%26pc4%3D459%26ld4%3D459%26t4%3D1726603818178%26sc5%3Due_sushi_v1%26bb5%3D459%26pc5%3D461%26ld5%3D461%26t5%3D1726603818180%26ctb%3D1:538

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fld%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26sc0%3Daui%3Asw%3Appft%3Acallback_timeout%26bb0%3D39%26pc0%3D42%26ld0%3D42%26t0%3D1726603817761%26sc1%3DcsmCELLSframework%26bb1%3D425%26pc1%3D425%26ld1%3D425%26t1%3D1726603818144%26sc2%3DcsmCELLSpdm%26bb2%3D425%26pc2%3D458%26ld2%3D458%26t2%3D1726603818177%26sc3%3DcsmCELLSvpm%26bb3%3D458%26pc3%3D458%26ld3%3D458%26t3%3D1726603818177%26sc4%3DcsmCELLSfem%26bb4%3D459%26pc4%3D459%26ld4%3D459%26t4%3D1726603818178%26sc5%3Due_sushi_v1%26bb5%3D459%26pc5%3D461%26ld5%3D461%26t5%3D1726603818180%26ctb%3D1:538

125 ms

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fat%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26m%3D1%26sc%3Dadblk_no%26pc%3D556%26at%3D556%26t%3D1726603818275%26csmtags%3Dadblk_no%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:555

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fat%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26m%3D1%26sc%3Dadblk_no%26pc%3D556%26at%3D556%26t%3D1726603818275%26csmtags%3Dadblk_no%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:555

188 ms

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fat%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26m%3D1%26sc%3Dcsa%3AmutObsActive%26pc%3D635%26at%3D635%26t%3D1726603818354%26csmtags%3DmutObsActive%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:634

A2FNYQ6H8YCT1A:355-9025191-0328548:BHN3VT3V19Q0MQ3TKGSX:sell.amazon.com.au$uedata=s:undefined%3Fat%26v%3D0.297547.0%26id%3DBHN3VT3V19Q0MQ3TKGSX%26m%3D1%26sc%3Dcsa%3AmutObsActive%26pc%3D635%26at%3D635%26t%3D1726603818354%26csmtags%3DmutObsActive%26pty%3DJellyfishSellDotTenant%26spty%3DJellyfishSellDot%26pti%3Dundefined%26tid%3DBHN3VT3V19Q0MQ3TKGSX%26lob%3D1:634

114 ms

Accessibility Review

services.amazon.com.au accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

services.amazon.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

services.amazon.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Services.amazon.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Services.amazon.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

services.amazon.com.au

Open Graph data is detected on the main page of Services Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: