2.8 sec in total
471 ms
1.6 sec
748 ms
Visit site.adform.com now to see the best up-to-date Site Adform content for United States and also check out these interesting facts you probably never knew about site.adform.com
Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for...
Visit site.adform.comWe analyzed Site.adform.com page load time and found that the first response time was 471 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
site.adform.com performance score
name
value
score
weighting
Value2.8 s
58/100
10%
Value2.8 s
84/100
25%
Value5.3 s
58/100
10%
Value1,180 ms
21/100
30%
Value0.032
100/100
15%
Value9.5 s
30/100
10%
471 ms
14 ms
55 ms
117 ms
116 ms
Our browser made a total of 32 requests to load all elements on the main page. We found that 78% of them (25 requests) were addressed to the original Site.adform.com, 6% (2 requests) were made to Google-analytics.com and 6% (2 requests) were made to Track.adform.net. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Adform.com.
Page size can be reduced by 824.1 kB (34%)
2.4 MB
1.6 MB
In fact, the total size of Site.adform.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.
Potential reduce by 76.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.5 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.2 kB or 86% of the original size.
Potential reduce by 152.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Site Adform images are well optimized though.
Potential reduce by 228.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 228.8 kB or 66% of the original size.
Potential reduce by 366.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Site.adform.com needs all CSS files to be minified and compressed as it can save up to 366.3 kB or 89% of the original size.
Number of requests can be reduced by 8 (35%)
23
15
The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Site Adform. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.
site.adform.com
471 ms
css
14 ms
js
55 ms
js
117 ms
js
116 ms
js
187 ms
js
235 ms
blue-warning-inner-shadow.png
1006 ms
adform-logo-retina.png
175 ms
homepage-bg-pattern1.png
176 ms
homepage-bg.jpg
184 ms
snoopy-case-title-image.jpg
188 ms
cover-video.jpg
175 ms
telco-frontpage.jpg
171 ms
new-title.jpg
271 ms
iab.png
169 ms
edaa.png
168 ms
ga.js
124 ms
434 ms
opensans-light-webfont.woff
114 ms
sourcesanspro-regular-webfont.woff
115 ms
_Incapsula_Resource
68 ms
opensans-regular-webfont.woff
9 ms
adform-site-icons.woff
84 ms
opensans-extrabold-webfont.woff
19 ms
opensans-semibold-webfont.woff
87 ms
opensans-bold-webfont.woff
85 ms
__utm.gif
43 ms
_Incapsula_Resource
28 ms
collect
57 ms
215 ms
193 ms
site.adform.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[role]s are not contained by their required parent element
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
List items (<li>) are not contained within <ul> or <ol> parent elements.
site.adform.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
site.adform.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Site.adform.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Site.adform.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
site.adform.com
Open Graph data is detected on the main page of Site Adform. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: