Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

aboutface.com

about-face: High-performance, vegan + clean beauty products by Halsey

Page Load Speed

3.7 sec in total

First Response

774 ms

Resources Loaded

2.2 sec

Page Rendered

754 ms

About Website

Welcome to aboutface.com homepage info - get ready to check About Face best content for United States right away, or after learning these important things about aboutface.com

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention...

Visit aboutface.com

Key Findings

We analyzed Aboutface.com page load time and found that the first response time was 774 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

aboutface.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value4,370 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.291

41/100

15%

TTI (Time to Interactive)

Value46.3 s

0/100

10%

Network Requests Diagram

aboutface.com

774 ms

shopify.ba9807f79b5cdb6483d5.js

107 ms

gtm.js

115 ms

js

468 ms

custom-fonts.css

87 ms

Our browser made a total of 118 requests to load all elements on the main page. We found that 53% of them (63 requests) were addressed to the original Aboutface.com, 8% (10 requests) were made to Cdn.shopify.com and 7% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (774 ms) belongs to the original domain Aboutface.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 844.1 kB (20%)

Content Size

4.3 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aboutface.com main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 790.1 kB

  • Original 902.4 kB
  • After minification 814.7 kB
  • After compression 112.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 790.1 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 49.4 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. About Face images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 4.0 kB

  • Original 903.8 kB
  • After minification 903.7 kB
  • After compression 899.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 557 B

  • Original 32.6 kB
  • After minification 32.6 kB
  • After compression 32.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aboutface.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 62 (53%)

Requests Now

116

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About Face. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

aboutface.com accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

aboutface.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

aboutface.com SEO score

89

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aboutface.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aboutface.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of About Face. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: