Tools & Wizards About Us

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

actionoutdoor.com

Atlanta Billboard Display Advertising | Digital, Static and TriVision Boards

Page Load Speed

1.6 sec in total

First Response

652 ms

Resources Loaded

925 ms

Page Rendered

63 ms

About Website

Visit actionoutdoor.com now to see the best up-to-date Actionoutdoor content and also check out these interesting facts you probably never knew about actionoutdoor.com

Action Outdoor specializes in billboard display advertising in the Atlanta Market. Hundreds of Digital, Trivision and Static boards available.

Visit actionoutdoor.com

Key Findings

We analyzed Actionoutdoor.com page load time and found that the first response time was 652 ms and then it took 988 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

actionoutdoor.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.2 s

100/100

25%

SI (Speed Index)

Value1.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.1 s

100/100

10%

Network Requests Diagram

actionoutdoor.com

652 ms

AC_RunActiveContent.js

57 ms

actionoutdoor_styles.css

107 ms

imenus0.css

106 ms

typetext.js

113 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 88% of them (14 requests) were addressed to the original Actionoutdoor.com, 13% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (652 ms) belongs to the original domain Actionoutdoor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 26.0 kB (25%)

Content Size

105.8 kB

After Optimization

79.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Actionoutdoor.com main page is 105.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 49.3 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 24.8 kB

  • Original 34.0 kB
  • After minification 32.0 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.8 kB or 73% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 49.3 kB
  • After minification 49.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Actionoutdoor images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 870 B

  • Original 21.1 kB
  • After minification 21.1 kB
  • After compression 20.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 303 B

  • Original 1.4 kB
  • After minification 1.4 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Actionoutdoor.com needs all CSS files to be minified and compressed as it can save up to 303 B or 22% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Actionoutdoor. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

actionoutdoor.com accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

actionoutdoor.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

actionoutdoor.com SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Actionoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Actionoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Actionoutdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: