Tools & Wizards About Us

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

activeinternetmarketing.co.uk

Digital Marketing Agency | Active Internet Marketing (UK)

Page Load Speed

3.8 sec in total

First Response

265 ms

Resources Loaded

3 sec

Page Rendered

454 ms

About Website

Click here to check amazing Active Internet Marketing content for United Kingdom. Otherwise, check out these important facts you probably never knew about activeinternetmarketing.co.uk

We’re a digital marketing agency with a difference. Experts in SEO, web development, social media and more - we tailor our approach to match your needs.

Visit activeinternetmarketing.co.uk

Key Findings

We analyzed Activeinternetmarketing.co.uk page load time and found that the first response time was 265 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

activeinternetmarketing.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value760 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.157

74/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

activeinternetmarketing.co.uk

265 ms

activeinternetmarketing.co.uk

1429 ms

js

119 ms

gtm.js

166 ms

bootstrap.min.css

89 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 66% of them (42 requests) were addressed to the original Activeinternetmarketing.co.uk, 8% (5 requests) were made to Fonts.gstatic.com and 6% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Activeinternetmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 517.1 kB (45%)

Content Size

1.1 MB

After Optimization

625.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Activeinternetmarketing.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 471.2 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 129.8 kB

  • Original 154.8 kB
  • After minification 151.2 kB
  • After compression 25.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.8 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 7.2 kB

  • Original 471.2 kB
  • After minification 464.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Active Internet Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 27 B

  • Original 47.2 kB
  • After minification 47.2 kB
  • After compression 47.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-81%

Potential reduce by 380.0 kB

  • Original 469.4 kB
  • After minification 443.5 kB
  • After compression 89.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Activeinternetmarketing.co.uk needs all CSS files to be minified and compressed as it can save up to 380.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (73%)

Requests Now

55

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Active Internet Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

activeinternetmarketing.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

activeinternetmarketing.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

activeinternetmarketing.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Activeinternetmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Activeinternetmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Active Internet Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: