Tools & Wizards About Us

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

adaptive.marketing

Digital Marketing Agency Vancouver | Adaptive Marketing

Page Load Speed

7.2 sec in total

First Response

222 ms

Resources Loaded

6.6 sec

Page Rendered

330 ms

About Website

Visit adaptive.marketing now to see the best up-to-date Adaptive content and also check out these interesting facts you probably never knew about adaptive.marketing

We develop digital strategies to help you build an online presence that delivers results. Start your business growth today with Adaptive Marketing Vancouver.

Visit adaptive.marketing

Key Findings

We analyzed Adaptive.marketing page load time and found that the first response time was 222 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

adaptive.marketing performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value540 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

adaptive.marketing

222 ms

adaptive.marketing

1845 ms

style.min.css

73 ms

styles.css

145 ms

style.css

213 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 77% of them (72 requests) were addressed to the original Adaptive.marketing, 14% (13 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Lh3.googleusercontent.com. The less responsive or slowest element that took the longest time to load (3.9 sec) belongs to the original domain Adaptive.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.9 kB (11%)

Content Size

889.4 kB

After Optimization

790.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adaptive.marketing main page is 889.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 452.3 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 71.6 kB

  • Original 103.7 kB
  • After minification 100.9 kB
  • After compression 32.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.6 kB or 69% of the original size.

Image Optimization

-3%

Potential reduce by 4.0 kB

  • Original 157.0 kB
  • After minification 152.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adaptive images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 15.4 kB

  • Original 452.3 kB
  • After minification 452.3 kB
  • After compression 437.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 7.9 kB

  • Original 176.4 kB
  • After minification 175.9 kB
  • After compression 168.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adaptive.marketing has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 63 (85%)

Requests Now

74

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adaptive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

adaptive.marketing accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adaptive.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adaptive.marketing SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adaptive.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adaptive.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adaptive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: