Tools & Wizards About Us

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

adpeppergroup.com

ad pepper media International N.V. – digital pioneers since 1999

Page Load Speed

2.2 sec in total

First Response

317 ms

Resources Loaded

1.5 sec

Page Rendered

397 ms

About Website

Click here to check amazing Ad Pepper Group content for Germany. Otherwise, check out these important facts you probably never knew about adpeppergroup.com

Die ad pepper media International N.V. ist die börsennotierte Holdinggesellschaft einer führenden, international agierenden Unternehmensgruppe spezialisiert auf Performance Marketing mit Fokus auf dig...

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Key Findings

We analyzed Adpeppergroup.com page load time and found that the first response time was 317 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

adpeppergroup.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value640 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.568

12/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

adpeppergroup.com

317 ms

adpeppergroup.com

421 ms

style.min.css

106 ms

borlabs-cookie_1_de.css

207 ms

main_8c3f0f4f.css

301 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 90% of them (18 requests) were addressed to the original Adpeppergroup.com, 5% (1 request) were made to Ajax.googleapis.com and 5% (1 request) were made to Cdn.polyfill.io. The less responsive or slowest element that took the longest time to load (421 ms) belongs to the original domain Adpeppergroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 71.8 kB (11%)

Content Size

671.2 kB

After Optimization

599.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adpeppergroup.com main page is 671.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 501.2 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 57.6 kB

  • Original 67.4 kB
  • After minification 59.3 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.6 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 501.2 kB
  • After minification 501.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Pepper Group images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 5.2 kB

  • Original 62.0 kB
  • After minification 62.0 kB
  • After compression 56.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 9.0 kB

  • Original 40.5 kB
  • After minification 40.5 kB
  • After compression 31.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adpeppergroup.com needs all CSS files to be minified and compressed as it can save up to 9.0 kB or 22% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Pepper Group. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

adpeppergroup.com accessibility score

95

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

adpeppergroup.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adpeppergroup.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adpeppergroup.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Adpeppergroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad Pepper Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: