Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

adscompass.adnow.com

AdNow - native advertising network - native advertising

Page Load Speed

5.2 sec in total

First Response

263 ms

Resources Loaded

4.3 sec

Page Rendered

665 ms

About Website

Click here to check amazing Ad Scompass Now content for India. Otherwise, check out these important facts you probably never knew about adscompass.adnow.com

AdNow - the most fast growing ad network with more then 160 000 partners worldwide. Native format | cpm/ppc | 1.15% CTR | high quality traffic | premoderated content | weekly payments.

Visit adscompass.adnow.com

Key Findings

We analyzed Adscompass.adnow.com page load time and found that the first response time was 263 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adscompass.adnow.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

58/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value2,610 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.371

29/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

adscompass.adnow.com

263 ms

bootstrap.min.css

531 ms

font-awesome.min.css

299 ms

ionicons.min.css

203 ms

adnow.css

317 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 64% of them (76 requests) were addressed to the original Adscompass.adnow.com, 12% (14 requests) were made to D.adroll.com and 4% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Adscompass.adnow.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (22%)

Content Size

7.9 MB

After Optimization

6.2 MB

In fact, the total size of Adscompass.adnow.com main page is 7.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 42.2 kB

  • Original 54.2 kB
  • After minification 44.5 kB
  • After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.2 kB or 78% of the original size.

Image Optimization

-22%

Potential reduce by 1.6 MB

  • Original 7.4 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Scompass Now needs image optimization as it can save up to 1.6 MB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-4%

Potential reduce by 14.0 kB

  • Original 371.1 kB
  • After minification 371.1 kB
  • After compression 357.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 6.9 kB

  • Original 50.0 kB
  • After minification 43.6 kB
  • After compression 43.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adscompass.adnow.com needs all CSS files to be minified and compressed as it can save up to 6.9 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (46%)

Requests Now

96

After Optimization

52

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Scompass Now. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adscompass.adnow.com accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adscompass.adnow.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adscompass.adnow.com SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adscompass.adnow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adscompass.adnow.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Scompass Now. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: