Tools & Wizards About Us

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

advertising-online.net

Complete digital online Hotel solutions since 1999 | Advertising Online Ltd

Page Load Speed

1.3 sec in total

First Response

48 ms

Resources Loaded

1 sec

Page Rendered

198 ms

About Website

Welcome to advertising-online.net homepage info - get ready to check Advertising Online best content right away, or after learning these important things about advertising-online.net

Since 1999, Advertising Online Ltd have been providing digital solutions for the hospitality industry. We have a proven track record, of generating search engine traffic to your hotel's direct website...

Visit advertising-online.net

Key Findings

We analyzed Advertising-online.net page load time and found that the first response time was 48 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

advertising-online.net performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value330 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value0.113

86/100

15%

TTI (Time to Interactive)

Value8.0 s

43/100

10%

Network Requests Diagram

advertising-online.net

48 ms

www.advertising-online.net

310 ms

bootstrap.css

206 ms

jquery.min.js

226 ms

style.css

248 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 43% of them (9 requests) were addressed to the original Advertising-online.net, 29% (6 requests) were made to Fonts.gstatic.com and 10% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (396 ms) belongs to the original domain Advertising-online.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.2 kB (38%)

Content Size

430.4 kB

After Optimization

268.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advertising-online.net main page is 430.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 277.2 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 11.5 kB

  • Original 15.2 kB
  • After minification 10.6 kB
  • After compression 3.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11.5 kB or 76% of the original size.

Image Optimization

-34%

Potential reduce by 94.4 kB

  • Original 277.2 kB
  • After minification 182.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advertising Online needs image optimization as it can save up to 94.4 kB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-42%

Potential reduce by 40.8 kB

  • Original 98.2 kB
  • After minification 98.2 kB
  • After compression 57.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.8 kB or 42% of the original size.

CSS Optimization

-39%

Potential reduce by 15.6 kB

  • Original 39.9 kB
  • After minification 39.9 kB
  • After compression 24.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertising-online.net needs all CSS files to be minified and compressed as it can save up to 15.6 kB or 39% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (31%)

Requests Now

13

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

advertising-online.net accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

advertising-online.net best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

advertising-online.net SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertising-online.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advertising-online.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advertising Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: