Tools & Wizards About Us

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

advisorserve.com

Finance & Life Insurance Planning | Advisor Serve Georgia

Page Load Speed

3.6 sec in total

First Response

149 ms

Resources Loaded

2.9 sec

Page Rendered

590 ms

About Website

Click here to check amazing Advisor Serve content. Otherwise, check out these important facts you probably never knew about advisorserve.com

At Advisor Serve, we manage assets, providing investment management, life & disability insurance and financial wealth planning services near your location.

Visit advisorserve.com

Key Findings

We analyzed Advisorserve.com page load time and found that the first response time was 149 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

advisorserve.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value13.9 s

0/100

25%

SI (Speed Index)

Value7.9 s

23/100

10%

TBT (Total Blocking Time)

Value790 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.191

64/100

15%

TTI (Time to Interactive)

Value11.2 s

19/100

10%

Network Requests Diagram

advisorserve.com

149 ms

www.advisorserve.com

915 ms

fieldgroup.module.css

178 ms

container-inline.module.css

191 ms

clearfix.module.css

237 ms

Our browser made a total of 128 requests to load all elements on the main page. We found that 92% of them (118 requests) were addressed to the original Advisorserve.com, 2% (3 requests) were made to Static.addtoany.com and 2% (3 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (915 ms) belongs to the original domain Advisorserve.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 940.3 kB (15%)

Content Size

6.2 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advisorserve.com main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 55.7 kB

  • Original 71.7 kB
  • After minification 67.9 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.7 kB or 78% of the original size.

Image Optimization

-14%

Potential reduce by 833.6 kB

  • Original 5.8 MB
  • After minification 5.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advisor Serve needs image optimization as it can save up to 833.6 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-19%

Potential reduce by 38.1 kB

  • Original 206.2 kB
  • After minification 204.2 kB
  • After compression 168.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 38.1 kB or 19% of the original size.

CSS Optimization

-14%

Potential reduce by 12.9 kB

  • Original 89.5 kB
  • After minification 86.8 kB
  • After compression 76.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advisorserve.com needs all CSS files to be minified and compressed as it can save up to 12.9 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 95 (81%)

Requests Now

118

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advisor Serve. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 45 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

advisorserve.com accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

advisorserve.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

advisorserve.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advisorserve.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advisorserve.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advisor Serve. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: