Tools & Wizards About Us

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

airtelads.com

Airtel Ads- Online Advertising Platform for Display ads, Video, Audio, SMS, DTH Ads

Page Load Speed

10.8 sec in total

First Response

378 ms

Resources Loaded

9.6 sec

Page Rendered

841 ms

About Website

Click here to check amazing Airtel Ads content. Otherwise, check out these important facts you probably never knew about airtelads.com

Airtel Ads helps run campaigns based display, video, audio, SMS, call & DTH ads formats. Airtel Ads lets brands create highly targeted campaigns to engage with their most relevant audiences. To set up...

Visit airtelads.com

Key Findings

We analyzed Airtelads.com page load time and found that the first response time was 378 ms and then it took 10.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

airtelads.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value11,330 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

airtelads.com

378 ms

308 ms

base.css

1304 ms

adportal.css

2106 ms

owl.carousel.min.css

2280 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Airtelads.com, 63% (46 requests) were made to Assets.airtel.in and 27% (20 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (6.1 sec) relates to the external source Assets.airtel.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 124.0 kB (19%)

Content Size

653.2 kB

After Optimization

529.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Airtelads.com main page is 653.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 489.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 41.6 kB

  • Original 53.3 kB
  • After minification 42.2 kB
  • After compression 11.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.1 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.6 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 8.5 kB

  • Original 489.9 kB
  • After minification 481.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Airtel Ads images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 11.4 kB

  • Original 24.5 kB
  • After minification 18.8 kB
  • After compression 13.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.4 kB or 47% of the original size.

CSS Optimization

-73%

Potential reduce by 62.4 kB

  • Original 85.4 kB
  • After minification 70.5 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airtelads.com needs all CSS files to be minified and compressed as it can save up to 62.4 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (52%)

Requests Now

48

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Airtel Ads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

airtelads.com accessibility score

64

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

airtelads.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

airtelads.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airtelads.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Airtelads.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Airtel Ads. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: