Tools & Wizards About Us

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

alexander-advertising.co.uk

AAI Media| AAI | Modern Marketing for the Education & Public Sectors

Page Load Speed

3.4 sec in total

First Response

464 ms

Resources Loaded

2.1 sec

Page Rendered

896 ms

About Website

Welcome to alexander-advertising.co.uk homepage info - get ready to check Alexander Advertising best content right away, or after learning these important things about alexander-advertising.co.uk

Visit alexander-advertising.co.uk

Key Findings

We analyzed Alexander-advertising.co.uk page load time and found that the first response time was 464 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

alexander-advertising.co.uk performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

alexander-advertising.co.uk

464 ms

aai-media.co.uk

114 ms

style.min.css

3 ms

cleantalk-public.min.css

16 ms

cookieblocker.min.css

15 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Alexander-advertising.co.uk, 81% (51 requests) were made to Aai-media.co.uk and 6% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Aai-media.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 327.8 kB (17%)

Content Size

1.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Alexander-advertising.co.uk main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 46.8 kB

  • Original 60.1 kB
  • After minification 60.1 kB
  • After compression 13.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.8 kB or 78% of the original size.

Image Optimization

-14%

Potential reduce by 208.5 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Alexander Advertising needs image optimization as it can save up to 208.5 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-18%

Potential reduce by 42.8 kB

  • Original 236.1 kB
  • After minification 236.0 kB
  • After compression 193.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 42.8 kB or 18% of the original size.

CSS Optimization

-35%

Potential reduce by 29.8 kB

  • Original 85.6 kB
  • After minification 85.6 kB
  • After compression 55.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Alexander-advertising.co.uk needs all CSS files to be minified and compressed as it can save up to 29.8 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (40%)

Requests Now

57

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Alexander Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

alexander-advertising.co.uk accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

alexander-advertising.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

alexander-advertising.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Alexander-advertising.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Alexander-advertising.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Alexander Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: