Tools & Wizards About Us

Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

americantargetcompany.com

American Target Company - Official NRA Shooting Targets

Page Load Speed

223 ms in total

First Response

32 ms

Resources Loaded

96 ms

Page Rendered

95 ms

About Website

Visit americantargetcompany.com now to see the best up-to-date American Target Company content and also check out these interesting facts you probably never knew about americantargetcompany.com

American Target Company is one of the largest manufacturers of competitive targets in the United States. Printing Official National Rifle Association, National Muzzle Loading Rifle Association, Police...

Visit americantargetcompany.com

Key Findings

We analyzed Americantargetcompany.com page load time and found that the first response time was 32 ms and then it took 191 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

americantargetcompany.com performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value2.0 s

97/100

25%

SI (Speed Index)

Value1.1 s

100/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.168

71/100

15%

TTI (Time to Interactive)

Value1.4 s

100/100

10%

Network Requests Diagram

americantargetcompany.com

32 ms

amtgt_base.css

6 ms

amtgt_header.gif

9 ms

rifle_range.jpg

8 ms

pistol_range.jpg

8 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 86% of them (12 requests) were addressed to the original Americantargetcompany.com, 14% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (32 ms) belongs to the original domain Americantargetcompany.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.6 kB (14%)

Content Size

74.8 kB

After Optimization

64.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Americantargetcompany.com main page is 74.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 43.4 kB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 4.7 kB

  • Original 7.1 kB
  • After minification 6.6 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.7 kB or 66% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 43.4 kB
  • After minification 43.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. American Target Company images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-82%

Potential reduce by 5.9 kB

  • Original 7.1 kB
  • After minification 4.8 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Americantargetcompany.com needs all CSS files to be minified and compressed as it can save up to 5.9 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of American Target Company. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

americantargetcompany.com accessibility score

86

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

americantargetcompany.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

americantargetcompany.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Americantargetcompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Americantargetcompany.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of American Target Company. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: