Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

amozon.in

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in

Page Load Speed

2.5 sec in total

First Response

146 ms

Resources Loaded

2.1 sec

Page Rendered

234 ms

About Website

Visit amozon.in now to see the best up-to-date Amozon content and also check out these interesting facts you probably never knew about amozon.in

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

Visit amozon.in

Key Findings

We analyzed Amozon.in page load time and found that the first response time was 146 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

amozon.in performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

78/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

amozon.in

146 ms

amozon.in

280 ms

www.amazon.in

319 ms

11EIQ5IGqaL._RC%7C01e5ncglxyL.css,01lF2n-pPaL.css,412sHz-V95L.css,3137XxvMS8L.css,01GZEvC5WIL.css,11GEPqXartL.css,01qPl4hxayL.css,01ITNc8rK9L.css,413Vvv3GONL.css,11TIuySqr6L.css,01Rw4F+QU6L.css,11j54vTBQxL.css,01pbKJp5dbL.css,01IdKcBuAdL.css,01dRHIoUjnL.css,21PrVsc9jNL.css,01oDR3IULNL.css,51nGGGD9eHL.css,01XPHJk60-L.css,01dmkcyJuIL.css,01B9+-hVWxL.css,21Ol27dM9tL.css,11JRZ3s9niL.css,21wA+jAxKjL.css,112NH+U6IxL.css,218hqIz39PL.css,01CFUgsA-YL.css,31Q6Yb4SLEL.css,116t+WD27UL.css,11uWFHlOmWL.css,11iezfFGyHL.css,11otOAnaYoL.css,01iEw2pcRVL.css,01X+Gu6WK9L.css,21L02xAJfDL.css,116NcDlHDOL.css,012f1fcyibL.css,214tZeCEi5L.css,11F00c3NoYL.css,11hvENnYNUL.css,11FRI-QT39L.css,01890+Vwk8L.css,01864Lq457L.css,01cbS3UK11L.css,21F85am0yFL.css,016mfgi+D2L.css,01WslS8q5ML.css,111YFRAP2PL.css,016Sx2kF1+L.css_.css

25 ms

41-WpIOxHtL._RC%7C71S7yoZEbpL.css,415rb7zC-GL.css,11GB7tDtz6L.css,119KcSi-BAL.css,31MqpFX13CL.css,313Ydl5aIRL.css,21pkK7OQMnL.css,41Xj8tZc2XL.css,110Nj+wUGYL.css,31OvHRW+XiL.css,01R53xsjpjL.css,11EKggV-DlL.css,41yKpEQVJkL.css,11qTzxZ0Y5L.css_.css

89 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Amozon.in, 35% (22 requests) were made to Images-eu.ssl-images-amazon.com and 33% (21 requests) were made to M.media-amazon.com. The less responsive or slowest element that took the longest time to load (492 ms) relates to the external source Fls-eu.amazon.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 479.1 kB (42%)

Content Size

1.2 MB

After Optimization

674.7 kB

In fact, the total size of Amozon.in main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 514.1 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 224.4 kB

  • Original 321.9 kB
  • After minification 315.9 kB
  • After compression 97.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 224.4 kB or 70% of the original size.

Image Optimization

-21%

Potential reduce by 55.7 kB

  • Original 261.0 kB
  • After minification 205.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Amozon needs image optimization as it can save up to 55.7 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-39%

Potential reduce by 198.9 kB

  • Original 514.1 kB
  • After minification 514.1 kB
  • After compression 315.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 198.9 kB or 39% of the original size.

CSS Optimization

-0%

Potential reduce by 104 B

  • Original 56.7 kB
  • After minification 56.7 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amozon.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (35%)

Requests Now

52

After Optimization

34

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amozon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

amozon.in accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

amozon.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

amozon.in SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amozon.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Amozon.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Amozon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: