Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

apple.com.cn

Apple (中国大陆) - 官方网站

Page Load Speed

2.9 sec in total

First Response

149 ms

Resources Loaded

1.9 sec

Page Rendered

847 ms

About Website

Welcome to apple.com.cn homepage info - get ready to check Apple best content for China right away, or after learning these important things about apple.com.cn

探索 Apple 的创新世界,选购各式 iPhone、iPad、Apple Watch 和 Mac,浏览各类配件、娱乐产品,并获得相关产品的专家服务支持。

Visit apple.com.cn

Key Findings

We analyzed Apple.com.cn page load time and found that the first response time was 149 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

apple.com.cn performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value21.5 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value2,290 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.211

59/100

15%

TTI (Time to Interactive)

Value21.5 s

1/100

10%

Network Requests Diagram

apple.com.cn

149 ms

www.apple.com.cn

104 ms

globalheader.css

48 ms

ac-globalfooter.built.css

56 ms

ac-localnav.built.css

32 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that all of those requests were addressed to Apple.com.cn and no external sources were called. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Apple.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (63%)

Content Size

3.4 MB

After Optimization

1.3 MB

In fact, the total size of Apple.com.cn main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 179.9 kB

  • Original 227.1 kB
  • After minification 223.2 kB
  • After compression 47.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 179.9 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 10.7 kB

  • Original 778.6 kB
  • After minification 767.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apple images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 965.5 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 351.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 965.5 kB or 73% of the original size.

CSS Optimization

-92%

Potential reduce by 1.0 MB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 86.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apple.com.cn needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (53%)

Requests Now

30

After Optimization

14

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apple. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

apple.com.cn accessibility score

100

Accessibility Issues

Best Practices

apple.com.cn best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

apple.com.cn SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apple.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Apple.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Apple. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: