Access applift.com. Leading Industry specific DSP & audience intelligence platform

applift.com

289 ms

www.applift.com

1152 ms

yjf8wlz.js

197 ms

bootstrap.min.css

24 ms

application-563b9ad059d9e2805cb8be4bac8beab46f96c537bfdd3927603f951ecdc3c81b.css

174 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 20% of them (9 requests) were addressed to the original Applift.com, 52% (24 requests) were made to Newapplift-production.s3.amazonaws.com and 11% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Newapplift-production.s3.amazonaws.com.

Content Size

1.4 MB

After Optimization

855.7 kB

In fact, the total size of Applift.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 856.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 20.5 kB

Original 27.6 kB
After minification 23.1 kB
After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.5 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.5 kB or 74% of the original size.

Image Optimization

-17%

Potential reduce by 147.8 kB

Original 856.0 kB
After minification 708.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Applift needs image optimization as it can save up to 147.8 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 233.4 kB

Original 342.0 kB
After minification 339.4 kB
After compression 108.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 233.4 kB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 149.0 kB

Original 180.7 kB
After minification 180.2 kB
After compression 31.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Applift.com needs all CSS files to be minified and compressed as it can save up to 149.0 kB or 82% of the original size.

Requests Now

After Optimization

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Applift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.