Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

arts-mail.co.uk

Customer Engagement Platform | Dotdigital

Page Load Speed

3.3 sec in total

First Response

268 ms

Resources Loaded

2.2 sec

Page Rendered

836 ms

About Website

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Key Findings

We analyzed Arts-mail.co.uk page load time and found that the first response time was 268 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

arts-mail.co.uk performance score

0

Network Requests Diagram

268 ms

dotdigital.com

92 ms

OtAutoBlock.js

101 ms

otSDKStub.js

138 ms

173995.js

57 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Arts-mail.co.uk, 32% (32 requests) were made to Dotdigital.com and 6% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Mkr1en1mksitesap.blob.core.windows.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 342.3 kB (10%)

Content Size

3.5 MB

After Optimization

3.2 MB

In fact, the total size of Arts-mail.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 105.1 kB

  • Original 124.6 kB
  • After minification 92.8 kB
  • After compression 19.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.8 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.1 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 233.4 kB

  • Original 3.1 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Arts Mail images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 953 B

  • Original 201.3 kB
  • After minification 201.3 kB
  • After compression 200.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.8 kB

  • Original 87.0 kB
  • After minification 87.0 kB
  • After compression 84.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Arts-mail.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (47%)

Requests Now

86

After Optimization

46

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Arts Mail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

SEO Factors

arts-mail.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Arts-mail.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Arts-mail.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Arts Mail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: