Tools & Wizards About Us

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

associationofmarketing.com

Association of Strategic Marketing

Page Load Speed

970 ms in total

First Response

41 ms

Resources Loaded

701 ms

Page Rendered

228 ms

About Website

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Key Findings

We analyzed Associationofmarketing.com page load time and found that the first response time was 41 ms and then it took 929 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

associationofmarketing.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

71/100

25%

SI (Speed Index)

Value5.7 s

50/100

10%

TBT (Total Blocking Time)

Value5,720 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

associationofmarketing.com

41 ms

www.associationofmarketing.org

156 ms

bookstore_menu.css

40 ms

common.css

43 ms

font-awesome.min.css

40 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Associationofmarketing.com, 76% (25 requests) were made to Associationofmarketing.org and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (156 ms) relates to the external source Associationofmarketing.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 110.1 kB (57%)

Content Size

193.8 kB

After Optimization

83.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Associationofmarketing.com main page is 193.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. CSS take 79.0 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 17.4 kB

  • Original 23.2 kB
  • After minification 22.5 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.4 kB or 75% of the original size.

Image Optimization

-25%

Potential reduce by 4.5 kB

  • Original 17.9 kB
  • After minification 13.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Association Of Marketing needs image optimization as it can save up to 4.5 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-32%

Potential reduce by 23.8 kB

  • Original 73.7 kB
  • After minification 68.7 kB
  • After compression 49.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 23.8 kB or 32% of the original size.

CSS Optimization

-82%

Potential reduce by 64.4 kB

  • Original 79.0 kB
  • After minification 64.4 kB
  • After compression 14.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Associationofmarketing.com needs all CSS files to be minified and compressed as it can save up to 64.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (63%)

Requests Now

30

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Association Of Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

associationofmarketing.com accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a valid value for its [lang] attribute.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

associationofmarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

associationofmarketing.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Associationofmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Associationofmarketing.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Association Of Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: