Tools & Wizards About Us

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

aurora-pm.co.uk

Personalised Products - Aurora Branded Merchandise

Page Load Speed

3.9 sec in total

First Response

204 ms

Resources Loaded

2.8 sec

Page Rendered

912 ms

About Website

Visit aurora-pm.co.uk now to see the best up-to-date Aurora Pm content and also check out these interesting facts you probably never knew about aurora-pm.co.uk

Aurora Branded Merchandise is dedicated to fostering meaningful connections between brands & individuals offering a diverse range of eco-friendly products

Visit aurora-pm.co.uk

Key Findings

We analyzed Aurora-pm.co.uk page load time and found that the first response time was 204 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

aurora-pm.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

Network Requests Diagram

aurora-pm.co.uk

204 ms

aurorapromotional.co.uk

506 ms

lh3s7clr76

119 ms

wpp.min.js

360 ms

main.min.css

485 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Aurora-pm.co.uk, 81% (73 requests) were made to Aurorapromotional.co.uk and 3% (3 requests) were made to Lf16-tiktok-web.tiktokcdn-us.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Aurorapromotional.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (41%)

Content Size

2.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Aurora-pm.co.uk main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 261.8 kB

  • Original 321.6 kB
  • After minification 318.4 kB
  • After compression 59.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 261.8 kB or 81% of the original size.

Image Optimization

-9%

Potential reduce by 101.7 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aurora Pm images are well optimized though.

JavaScript Optimization

-49%

Potential reduce by 408.8 kB

  • Original 830.3 kB
  • After minification 824.0 kB
  • After compression 421.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 408.8 kB or 49% of the original size.

CSS Optimization

-84%

Potential reduce by 345.5 kB

  • Original 409.9 kB
  • After minification 398.6 kB
  • After compression 64.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aurora-pm.co.uk needs all CSS files to be minified and compressed as it can save up to 345.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (66%)

Requests Now

86

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aurora Pm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

aurora-pm.co.uk accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

aurora-pm.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

aurora-pm.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aurora-pm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aurora-pm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Aurora Pm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: