Tools & Wizards About Us

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

avenuedigital.co.uk

Digital Marketing Agency London | Full-Service Data-Driven Digital Marketing Strategies

Page Load Speed

2.9 sec in total

First Response

198 ms

Resources Loaded

2.3 sec

Page Rendered

439 ms

About Website

Visit avenuedigital.co.uk now to see the best up-to-date Avenue Digital content and also check out these interesting facts you probably never knew about avenuedigital.co.uk

Avenue Digital are a fast growing London digital marketing agency fanatical about performance which enables clients to outperform rather than outspend. We work with clients supporting their Internatio...

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Key Findings

We analyzed Avenuedigital.co.uk page load time and found that the first response time was 198 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

avenuedigital.co.uk performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value26.5 s

0/100

25%

SI (Speed Index)

Value4.0 s

81/100

10%

TBT (Total Blocking Time)

Value180 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.551

13/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

avenuedigital.co.uk

198 ms

www.avenuedigital.com

417 ms

css

31 ms

styles.min.css

186 ms

scripts.min.js

501 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Avenuedigital.co.uk, 89% (56 requests) were made to Avenuedigital.com and 8% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (993 ms) relates to the external source Avenuedigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (38%)

Content Size

5.0 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Avenuedigital.co.uk main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 4.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 48.4 kB

  • Original 56.8 kB
  • After minification 53.0 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.4 kB or 85% of the original size.

Image Optimization

-38%

Potential reduce by 1.8 MB

  • Original 4.7 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avenue Digital needs image optimization as it can save up to 1.8 MB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-23%

Potential reduce by 32.5 kB

  • Original 141.3 kB
  • After minification 141.3 kB
  • After compression 108.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.5 kB or 23% of the original size.

CSS Optimization

-31%

Potential reduce by 16.3 kB

  • Original 52.7 kB
  • After minification 52.7 kB
  • After compression 36.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avenuedigital.co.uk needs all CSS files to be minified and compressed as it can save up to 16.3 kB or 31% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

54

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avenue Digital. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

avenuedigital.co.uk accessibility score

95

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

avenuedigital.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

avenuedigital.co.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avenuedigital.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avenuedigital.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Avenue Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: