Tools & Wizards About Us

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 46

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brandservices.amazon.com

Amazon Brand Protection: Protect the Brand You Built

Page Load Speed

1 sec in total

First Response

7 ms

Resources Loaded

616 ms

Page Rendered

424 ms

About Website

Click here to check amazing Brand Services Amazon content for United States. Otherwise, check out these important facts you probably never knew about brandservices.amazon.com

Use our advanced brand protection programs to protect and grow your brand on Amazon. We help you create a consistent and trustworthy experience for customers every time they shop on Amazon.

Visit brandservices.amazon.com

Key Findings

We analyzed Brandservices.amazon.com page load time and found that the first response time was 7 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

brandservices.amazon.com performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value12.8 s

13/100

10%

Network Requests Diagram

brandservices.amazon.com

7 ms

brandservices.amazon.com

78 ms

11EIQ5IGqaL._RC%7C01e5ncglxyL.css,01lF2n-pPaL.css,41VDcCqF+5L.css,31hPfWABoUL.css,01IWMurvs8L.css,11GEPqXartL.css,01qPl4hxayL.css,01ITNc8rK9L.css,413Vvv3GONL.css,11TIuySqr6L.css,01Rw4F+QU6L.css,11j54vTBQxL.css,01pbKJp5dbL.css,01IdKcBuAdL.css,01y-XAlI+2L.css,21SpEMddEmL.css,01oDR3IULNL.css,51qPa7JG96L.css,01XPHJk60-L.css,01dmkcyJuIL.css,01B9+-hVWxL.css,21Ol27dM9tL.css,11JRZ3s9niL.css,21wA+jAxKjL.css,11U8GXfhueL.css,21iUu2S8daL.css,01CFUgsA-YL.css,316CD+csp-L.css,116t+WD27UL.css,11uWFHlOmWL.css,11v8YDG4ifL.css,11otOAnaYoL.css,01FwL+mJQOL.css,11NDsgnHEZL.css,21RE+gQIxcL.css,11kbwSBLPqL.css,012f1fcyibL.css,21w-O41p+SL.css,11XH+76vMZL.css,11hvENnYNUL.css,11FRI-QT39L.css,01890+Vwk8L.css,01864Lq457L.css,01cbS3UK11L.css,21F85am0yFL.css,016mfgi+D2L.css,01WslS8q5ML.css,113sefbl5fL.css,016Sx2kF1+L.css_.css

32 ms

51gTjJnwljL.css

24 ms

assets-BrandServicesV3.css

22 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Brandservices.amazon.com, 79% (33 requests) were made to M.media-amazon.com and 5% (2 requests) were made to Images-na.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (200 ms) relates to the external source Pi.pardot.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 129.5 kB (6%)

Content Size

2.2 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandservices.amazon.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 87.8 kB

  • Original 104.7 kB
  • After minification 103.8 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.8 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 28.9 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Services Amazon images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 12.6 kB

  • Original 195.9 kB
  • After minification 195.9 kB
  • After compression 183.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 303 B

  • Original 47.5 kB
  • After minification 47.5 kB
  • After compression 47.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandservices.amazon.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (35%)

Requests Now

23

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Services Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandservices.amazon.com accessibility score

46

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandservices.amazon.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Page has valid source maps

SEO Factors

brandservices.amazon.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandservices.amazon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandservices.amazon.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand Services Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: