Tools & Wizards About Us

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

global.direct.asda.com

Clothing, Toys & Baby Products | George at ASDA

Page Load Speed

2.4 sec in total

First Response

217 ms

Resources Loaded

2 sec

Page Rendered

196 ms

About Website

Click here to check amazing Global Direct ASDA content for United Kingdom. Otherwise, check out these important facts you probably never knew about global.direct.asda.com

Discover the latest fashion for women, men & kids, homeware, baby products & a wide range of kids’ toys. Fantastic quality & style at George at ASDA.

Visit global.direct.asda.com

Key Findings

We analyzed Global.direct.asda.com page load time and found that the first response time was 217 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

global.direct.asda.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value7.2 s

5/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value1,940 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.152

75/100

15%

TTI (Time to Interactive)

Value14.5 s

8/100

10%

Network Requests Diagram

10,default,sc.html

217 ms

GeorgeAMPv2.min.js

131 ms

gtm.js

143 ms

george-landing-pages-bl-modules-1.8.css

33 ms

george-landing-pages-theme-v0.1022.min.css

25 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Global.direct.asda.com, 5% (1 request) were made to Amp.direct.asda.com and 5% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (459 ms) relates to the external source Direct.asda.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 304.5 kB (37%)

Content Size

816.0 kB

After Optimization

511.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Global.direct.asda.com main page is 816.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 355.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 298.4 kB

  • Original 355.3 kB
  • After minification 355.1 kB
  • After compression 56.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 298.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 96.7 kB
  • After minification 96.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Global Direct ASDA images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.1 kB

  • Original 336.8 kB
  • After minification 336.8 kB
  • After compression 330.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 86 B

  • Original 27.2 kB
  • After minification 27.2 kB
  • After compression 27.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Global.direct.asda.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (60%)

Requests Now

15

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Global Direct ASDA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

global.direct.asda.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role] values are not valid

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

global.direct.asda.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the notification permission on page load

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

global.direct.asda.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Global.direct.asda.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Global.direct.asda.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Global Direct ASDA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: