Tools & Wizards About Us

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

insurance.americanexpress.com.hk

Insurance e.Marketplace | American Express Hong Kong

Page Load Speed

10.6 sec in total

First Response

480 ms

Resources Loaded

5.2 sec

Page Rendered

4.9 sec

About Website

Visit insurance.americanexpress.com.hk now to see the best up-to-date Insurance American Express content for Hong Kong and also check out these interesting facts you probably never knew about insurance.americanexpress.com.hk

At American Express, we provide a suite of exclusive insurance products. Explore the new Insurance e.Marketplace with us now!

Visit insurance.americanexpress.com.hk

Key Findings

We analyzed Insurance.americanexpress.com.hk page load time and found that the first response time was 480 ms and then it took 10.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

insurance.americanexpress.com.hk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value8.8 s

16/100

10%

TBT (Total Blocking Time)

Value16,590 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value27.8 s

0/100

10%

Network Requests Diagram

insurance.americanexpress.com.hk

480 ms

main

977 ms

script-supplier.js

237 ms

5884169e134b89d5.css

2134 ms

07d17577ee5eb76c.css

1616 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Insurance.americanexpress.com.hk, 28% (17 requests) were made to Aexp-static.com and 28% (17 requests) were made to E3.insurance.online-eapp.com. The less responsive or slowest element that took the longest time to load (2.7 sec) relates to the external source E3.insurance.online-eapp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 626.4 kB (15%)

Content Size

4.3 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Insurance.americanexpress.com.hk main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 625.6 kB

  • Original 708.4 kB
  • After minification 708.4 kB
  • After compression 82.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 625.6 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 653 B

  • Original 3.6 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insurance American Express images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 70 B

  • Original 30.5 kB
  • After minification 30.5 kB
  • After compression 30.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 20 (43%)

Requests Now

47

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insurance American Express. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

insurance.americanexpress.com.hk accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Best Practices

insurance.americanexpress.com.hk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

insurance.americanexpress.com.hk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insurance.americanexpress.com.hk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insurance.americanexpress.com.hk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Insurance American Express. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: