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Report Summary

  • 85

    Performance

    Renders faster than
    88% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

mailchimp.app.link

Marketing, Automation & Email Platform | Mailchimp

Page Load Speed

2.8 sec in total

First Response

11 ms

Resources Loaded

1.8 sec

Page Rendered

965 ms

About Website

Visit mailchimp.app.link now to see the best up-to-date Mailchimp App content for United States and also check out these interesting facts you probably never knew about mailchimp.app.link

Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Easy to use - start for free!

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Key Findings

We analyzed Mailchimp.app.link page load time and found that the first response time was 11 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

mailchimp.app.link performance score

85

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

60/100

25%

SI (Speed Index)

Value2.7 s

96/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value3.6 s

91/100

10%

Network Requests Diagram

mailchimp.app.link

11 ms

mailchimp.com

1080 ms

common.2fae8204.1.css

34 ms

critical.73d789d4.1.css

41 ms

p23_feature_accordion-less.ccd58b0e.1.css

64 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Mailchimp.app.link, 49% (46 requests) were made to Eep.io and 41% (38 requests) were made to Mailchimp.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Mailchimp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 829.9 kB (31%)

Content Size

2.7 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mailchimp.app.link main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 348.7 kB

  • Original 451.0 kB
  • After minification 400.4 kB
  • After compression 102.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 348.7 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 856 B

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mailchimp App images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 397.7 kB

  • Original 594.5 kB
  • After minification 594.5 kB
  • After compression 196.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 397.7 kB or 67% of the original size.

CSS Optimization

-49%

Potential reduce by 82.7 kB

  • Original 169.1 kB
  • After minification 169.1 kB
  • After compression 86.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mailchimp.app.link needs all CSS files to be minified and compressed as it can save up to 82.7 kB or 49% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (45%)

Requests Now

71

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mailchimp App. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

mailchimp.app.link accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

mailchimp.app.link best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

mailchimp.app.link SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mailchimp.app.link can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mailchimp.app.link main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Mailchimp App. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: