Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

babymad.com

Pregnancy Testing | BabyMad.com | Heywood, UK | About

Page Load Speed

2.1 sec in total

First Response

71 ms

Resources Loaded

1.9 sec

Page Rendered

62 ms

About Website

Welcome to babymad.com homepage info - get ready to check Baby Mad best content right away, or after learning these important things about babymad.com

BabyMad Limited is an established health products supply and distribution business based in North West of England.  We are committed to offering the lowest fertility product prices in the UK. Pregnanc...

Visit babymad.com

Key Findings

We analyzed Babymad.com page load time and found that the first response time was 71 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

babymad.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

36/100

25%

SI (Speed Index)

Value4.2 s

78/100

10%

TBT (Total Blocking Time)

Value620 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

www.babymad.com

71 ms

minified.js

34 ms

focus-within-polyfill.js

31 ms

polyfill.min.js

980 ms

thunderbolt-commons.7700cd07.bundle.min.js

18 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Babymad.com, 37% (15 requests) were made to Static.parastorage.com and 29% (12 requests) were made to Sentry-next.wixpress.com. The less responsive or slowest element that took the longest time to load (980 ms) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 755.3 kB (56%)

Content Size

1.4 MB

After Optimization

598.3 kB

In fact, the total size of Babymad.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 654.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 517.4 kB

  • Original 654.4 kB
  • After minification 652.6 kB
  • After compression 137.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 517.4 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 5.9 kB

  • Original 211.4 kB
  • After minification 205.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baby Mad images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 232.0 kB

  • Original 487.7 kB
  • After minification 487.7 kB
  • After compression 255.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 232.0 kB or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (40%)

Requests Now

25

After Optimization

15

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baby Mad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

babymad.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

babymad.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

babymad.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babymad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babymad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Baby Mad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: