Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 45

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

badland.co

Ritchie Badland | Website & Social Content Management

Page Load Speed

318 ms in total

First Response

21 ms

Resources Loaded

234 ms

Page Rendered

63 ms

About Website

Click here to check amazing Badland content. Otherwise, check out these important facts you probably never knew about badland.co

Profile of eCommerce Marketing Content Manager based in Warwickshire. Currently delivering consistent high quality content for travel brand Forest Holidays.

Visit badland.co

Key Findings

We analyzed Badland.co page load time and found that the first response time was 21 ms and then it took 297 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

badland.co performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

89/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

85/100

25%

SI (Speed Index)

Value1.8 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value1.8 s

100/100

10%

Network Requests Diagram

badland.co

21 ms

css

30 ms

headicon1.svg

167 ms

linkedin-sign.svg

123 ms

check-form.svg

141 ms

Our browser made a total of 6 requests to load all elements on the main page. We found that 67% of them (4 requests) were addressed to the original Badland.co, 17% (1 request) were made to Fonts.googleapis.com and 17% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (167 ms) belongs to the original domain Badland.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 kB (56%)

Content Size

3.9 kB

After Optimization

1.7 kB

In fact, the total size of Badland.co main page is 3.9 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. HTML takes 3.9 kB which makes up the majority of the site volume.

HTML Optimization

-56%

Potential reduce by 2.2 kB

  • Original 3.9 kB
  • After minification 3.9 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.2 kB or 56% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Badland. According to our analytics all requests are already optimized.

Accessibility Review

badland.co accessibility score

45

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

badland.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

badland.co SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Badland.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Badland.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Badland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: