Tools & Wizards About Us

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

batesgroupmi.com

Bates Group | Michigan's Premiere Multi-Line Agency: Home

Page Load Speed

3.4 sec in total

First Response

711 ms

Resources Loaded

2.1 sec

Page Rendered

645 ms

About Website

Visit batesgroupmi.com now to see the best up-to-date Bates Group Mi content and also check out these interesting facts you probably never knew about batesgroupmi.com

Bates Group | We are Michigan's Premiere Multi-Line Agency servicing the promotional products and team sports industries.

Visit batesgroupmi.com

Key Findings

We analyzed Batesgroupmi.com page load time and found that the first response time was 711 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

batesgroupmi.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value14.6 s

0/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value1,040 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.6

11/100

15%

TTI (Time to Interactive)

Value26.0 s

0/100

10%

Network Requests Diagram

www.batesgroupmi.com

711 ms

bootstrap.min.css

88 ms

css

29 ms

owl.carousel.min.css

123 ms

flexslider.css

150 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 83% of them (73 requests) were addressed to the original Batesgroupmi.com, 6% (5 requests) were made to Youtube.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (711 ms) belongs to the original domain Batesgroupmi.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.7 kB (6%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Batesgroupmi.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 75.2 kB

  • Original 89.5 kB
  • After minification 82.8 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.2 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 30.4 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bates Group Mi images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 16.5 kB

  • Original 302.4 kB
  • After minification 301.9 kB
  • After compression 285.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 17.6 kB

  • Original 222.3 kB
  • After minification 222.3 kB
  • After compression 204.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Batesgroupmi.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (45%)

Requests Now

71

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bates Group Mi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

batesgroupmi.com accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Low

No form fields have multiple labels

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

batesgroupmi.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

batesgroupmi.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Batesgroupmi.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Batesgroupmi.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bates Group Mi. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: