Access behindthebrands.com.au.

www.behindthebrands.com.au

3755 ms

wp-emoji-release.min.js

379 ms

variables-skeleton.min.css

588 ms

variables-full.min.css

655 ms

dashicons.min.css

857 ms

Our browser made a total of 216 requests to load all elements on the main page. We found that 88% of them (189 requests) were addressed to the original Behindthebrands.com.au, 7% (16 requests) were made to Fonts.gstatic.com and 1% (3 requests) were made to A.omappapi.com. The less responsive or slowest element that took the longest time to load (7.9 sec) belongs to the original domain Behindthebrands.com.au.

Content Size

4.4 MB

After Optimization

3.6 MB

In fact, the total size of Behindthebrands.com.au main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 328.7 kB

Original 357.4 kB
After minification 350.9 kB
After compression 28.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 328.7 kB or 92% of the original size.

Image Optimization

-7%

Potential reduce by 242.0 kB

Original 3.5 MB
After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Behindthebrands images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 12.7 kB

Original 123.2 kB
After minification 123.0 kB
After compression 110.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-43%

Potential reduce by 186.1 kB

Original 437.7 kB
After minification 422.3 kB
After compression 251.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Behindthebrands.com.au needs all CSS files to be minified and compressed as it can save up to 186.1 kB or 43% of the original size.

Requests Now

After Optimization

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Behindthebrands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 39 to 1 for CSS and as a result speed up the page load time.