Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

billsmarine.com.au

Bills Marine | The Marine Boating Specialist | Cairns

Page Load Speed

13.8 sec in total

First Response

2 sec

Resources Loaded

11.1 sec

Page Rendered

655 ms

About Website

Visit billsmarine.com.au now to see the best up-to-date Bills Marine content and also check out these interesting facts you probably never knew about billsmarine.com.au

For over 40 years, Bills Marine has been the Tropical North’s leading boating, marine electronics, accessories, parts and service dealerships in the area.

Visit billsmarine.com.au

Key Findings

We analyzed Billsmarine.com.au page load time and found that the first response time was 2 sec and then it took 11.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

billsmarine.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value16.4 s

0/100

25%

SI (Speed Index)

Value35.6 s

0/100

10%

TBT (Total Blocking Time)

Value3,610 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.073

96/100

15%

TTI (Time to Interactive)

Value52.9 s

0/100

10%

Network Requests Diagram

billsmarine.com.au

2028 ms

Skin.css

432 ms

jquery-frontend.min.js

675 ms

jquery-migrate-frontend.min.js

436 ms

pegboard.site.min.js

435 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 71% of them (79 requests) were addressed to the original Billsmarine.com.au, 5% (6 requests) were made to Static.kuula.io and 5% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (8.7 sec) belongs to the original domain Billsmarine.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 720.6 kB (3%)

Content Size

20.7 MB

After Optimization

20.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Billsmarine.com.au main page is 20.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 19.6 MB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 175.6 kB

  • Original 262.7 kB
  • After minification 226.8 kB
  • After compression 87.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 36.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 175.6 kB or 67% of the original size.

Image Optimization

-2%

Potential reduce by 384.3 kB

  • Original 19.6 MB
  • After minification 19.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bills Marine images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 96.0 kB

  • Original 600.9 kB
  • After minification 600.9 kB
  • After compression 504.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 96.0 kB or 16% of the original size.

CSS Optimization

-31%

Potential reduce by 64.7 kB

  • Original 206.4 kB
  • After minification 206.2 kB
  • After compression 141.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Billsmarine.com.au needs all CSS files to be minified and compressed as it can save up to 64.7 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (36%)

Requests Now

102

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bills Marine. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

billsmarine.com.au accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

billsmarine.com.au best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

billsmarine.com.au SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Billsmarine.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Billsmarine.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bills Marine. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: