Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

birchbarkbooks.com

Birchbark Books & Native Arts / Minneapolis, Minnesota

Page Load Speed

419 ms in total

First Response

57 ms

Resources Loaded

196 ms

Page Rendered

166 ms

About Website

Visit birchbarkbooks.com now to see the best up-to-date Birchbark Books content for United States and also check out these interesting facts you probably never knew about birchbarkbooks.com

Owned by author Louise Erdrich, Birchbark Books is a full range bookstore specializing in Indigenous American books, arts & gifts. Our books are lovingly chosen. Our store is tended with care. We are ...

Visit birchbarkbooks.com

Key Findings

We analyzed Birchbarkbooks.com page load time and found that the first response time was 57 ms and then it took 362 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

birchbarkbooks.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value5.6 s

70/100

10%

Network Requests Diagram

birchbarkbooks.com

57 ms

ModuleStyleSheets.css

9 ms

style.css

11 ms

Box.css

17 ms

Java_OnlineShopping.js

18 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 93% of them (39 requests) were addressed to the original Birchbarkbooks.com, 5% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (87 ms) relates to the external source Platform.twitter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.1 kB (33%)

Content Size

421.4 kB

After Optimization

282.3 kB

In fact, the total size of Birchbarkbooks.com main page is 421.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 233.7 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 12.9 kB

  • Original 19.0 kB
  • After minification 17.3 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.9 kB or 68% of the original size.

Image Optimization

-3%

Potential reduce by 7.7 kB

  • Original 233.7 kB
  • After minification 226.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birchbark Books images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 75.8 kB

  • Original 116.9 kB
  • After minification 109.5 kB
  • After compression 41.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 75.8 kB or 65% of the original size.

CSS Optimization

-82%

Potential reduce by 42.7 kB

  • Original 51.8 kB
  • After minification 38.2 kB
  • After compression 9.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchbarkbooks.com needs all CSS files to be minified and compressed as it can save up to 42.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (24%)

Requests Now

41

After Optimization

31

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birchbark Books. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

birchbarkbooks.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

birchbarkbooks.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

birchbarkbooks.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchbarkbooks.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchbarkbooks.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Birchbark Books. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: