Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

bird.marketing

Digital Agency UK - Multi Award Winning - Top Rated - Bird Marketing

Page Load Speed

3.1 sec in total

First Response

212 ms

Resources Loaded

914 ms

Page Rendered

2 sec

About Website

Welcome to bird.marketing homepage info - get ready to check Bird best content for India right away, or after learning these important things about bird.marketing

Digital Agency in London & Essex, UK - Multi Award Winning - UK Based - Top Rated - Competitive Pricing

Visit bird.marketing

Key Findings

We analyzed Bird.marketing page load time and found that the first response time was 212 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

bird.marketing performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value12.5 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.053

98/100

15%

TTI (Time to Interactive)

Value16.7 s

5/100

10%

Network Requests Diagram

bird.marketing

212 ms

bird.marketing

389 ms

3cc58fb16b9c1eeb1186356da438aa90.icomoon.ttf

173 ms

3ea6edc8d25534c4ffb726002177caa4.fontawesome-webfont.ttf

205 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 50% of them (2 requests) were addressed to the original Bird.marketing, 50% (2 requests) were made to Cdn-ilanpnf.nitrocdn.com. The less responsive or slowest element that took the longest time to load (389 ms) belongs to the original domain Bird.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 505.3 kB (29%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bird.marketing main page is 1.7 MB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. Javascripts take 764.4 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 438.5 kB

  • Original 528.3 kB
  • After minification 528.1 kB
  • After compression 89.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 438.5 kB or 83% of the original size.

Image Optimization

-26%

Potential reduce by 53.2 kB

  • Original 205.5 kB
  • After minification 152.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bird needs image optimization as it can save up to 53.2 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 11.5 kB

  • Original 764.4 kB
  • After minification 764.4 kB
  • After compression 752.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 2.1 kB

  • Original 220.1 kB
  • After minification 219.8 kB
  • After compression 218.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bird.marketing has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Network Requests Diagram

Accessibility Review

bird.marketing accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

[lang] attributes do not have a valid value

Best Practices

bird.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bird.marketing SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bird.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bird.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Bird. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: