Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

bmoutdoor.com

Billboard Advertising | Billboard Rental | BM Outdoor Media

Page Load Speed

5.3 sec in total

First Response

34 ms

Resources Loaded

4.7 sec

Page Rendered

579 ms

About Website

Visit bmoutdoor.com now to see the best up-to-date BM Outdoor content and also check out these interesting facts you probably never knew about bmoutdoor.com

Get your message across with Billboard Advertising and OOH. Here you can look for the best Billboard Locations all around the Country.

Visit bmoutdoor.com

Key Findings

We analyzed Bmoutdoor.com page load time and found that the first response time was 34 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

bmoutdoor.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value19.8 s

0/100

25%

SI (Speed Index)

Value13.7 s

2/100

10%

TBT (Total Blocking Time)

Value3,440 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value33.3 s

0/100

10%

Network Requests Diagram

bmoutdoor.com

34 ms

bmoutdoor.com

61 ms

gtm.js

116 ms

bat.js

111 ms

bootstrap.min.css

71 ms

Our browser made a total of 132 requests to load all elements on the main page. We found that 38% of them (50 requests) were addressed to the original Bmoutdoor.com, 8% (11 requests) were made to B.tile.openstreetmap.org and 8% (11 requests) were made to C.tile.openstreetmap.org. The less responsive or slowest element that took the longest time to load (286 ms) relates to the external source Jnn-pa.googleapis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 508.0 kB (25%)

Content Size

2.1 MB

After Optimization

1.6 MB

In fact, the total size of Bmoutdoor.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 844.0 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 215.3 kB

  • Original 245.4 kB
  • After minification 186.5 kB
  • After compression 30.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 58.9 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 215.3 kB or 88% of the original size.

Image Optimization

-4%

Potential reduce by 35.0 kB

  • Original 844.0 kB
  • After minification 809.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BM Outdoor images are well optimized though.

JavaScript Optimization

-31%

Potential reduce by 244.0 kB

  • Original 790.0 kB
  • After minification 790.0 kB
  • After compression 546.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 244.0 kB or 31% of the original size.

CSS Optimization

-7%

Potential reduce by 13.7 kB

  • Original 193.4 kB
  • After minification 189.7 kB
  • After compression 179.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bmoutdoor.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 66 (55%)

Requests Now

121

After Optimization

55

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BM Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bmoutdoor.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bmoutdoor.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

bmoutdoor.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bmoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BM Outdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: