Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

bmwseattle.com

BMW Seattle | BMW Dealership in Seattle, Washington

Page Load Speed

5.2 sec in total

First Response

1.1 sec

Resources Loaded

3.7 sec

Page Rendered

383 ms

About Website

Visit bmwseattle.com now to see the best up-to-date BMW Seattle content for United States and also check out these interesting facts you probably never knew about bmwseattle.com

BMW Seattle is your local BMW dealership! Buy a new or pre-owned BMW model or take advantage of our expert service team to keep your vehicle running like new for mile after mile. Learn more about BMW ...

Visit bmwseattle.com

Key Findings

We analyzed Bmwseattle.com page load time and found that the first response time was 1.1 sec and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

bmwseattle.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

1/100

25%

SI (Speed Index)

Value20.1 s

0/100

10%

TBT (Total Blocking Time)

Value10,070 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.148

76/100

15%

TTI (Time to Interactive)

Value50.1 s

0/100

10%

Network Requests Diagram

www.bmwseattle.com

1110 ms

combo.css

77 ms

widget.css

76 ms

variation.css

69 ms

gray_white.css

77 ms

Our browser made a total of 153 requests to load all elements on the main page. We found that 3% of them (5 requests) were addressed to the original Bmwseattle.com, 29% (44 requests) were made to Static.dealer.com and 8% (12 requests) were made to Bmwusa.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Bmwseattle.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.5 MB (68%)

Content Size

3.6 MB

After Optimization

1.2 MB

In fact, the total size of Bmwseattle.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 131.6 kB

  • Original 164.3 kB
  • After minification 161.2 kB
  • After compression 32.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 131.6 kB or 80% of the original size.

Image Optimization

-66%

Potential reduce by 776.7 kB

  • Original 1.2 MB
  • After minification 406.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, BMW Seattle needs image optimization as it can save up to 776.7 kB or 66% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 1.3 MB

  • Original 2.0 MB
  • After minification 1.9 MB
  • After compression 691.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 65% of the original size.

CSS Optimization

-85%

Potential reduce by 254.4 kB

  • Original 300.5 kB
  • After minification 259.0 kB
  • After compression 46.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bmwseattle.com needs all CSS files to be minified and compressed as it can save up to 254.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 97 (70%)

Requests Now

139

After Optimization

42

The browser has sent 139 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW Seattle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 61 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bmwseattle.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

bmwseattle.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bmwseattle.com SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmwseattle.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bmwseattle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BMW Seattle. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: