Tools & Wizards About Us

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 70

    SEO

    Google-friendlier than
    30% of websites

bornbabies.com

Buy Newborn Baby Products: Best Baby Store/Shop Online – Born Babies

Page Load Speed

4.4 sec in total

First Response

567 ms

Resources Loaded

2.6 sec

Page Rendered

1.3 sec

About Website

Visit bornbabies.com now to see the best up-to-date Born Babies content for India and also check out these interesting facts you probably never knew about bornbabies.com

Buy a wide range of newborn baby care products from the Best Baby Store Online - Born Babies Store. Shop for Baby clothes, maternity products, baby essentials & get them delivered to your doorstep now...

Visit bornbabies.com

Key Findings

We analyzed Bornbabies.com page load time and found that the first response time was 567 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

bornbabies.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value2,060 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.152

75/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

bornbabies.com

567 ms

gtm.js

105 ms

constants.js

81 ms

pubsub.js

57 ms

pluging.js

47 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 90% of them (111 requests) were addressed to the original Bornbabies.com, 2% (3 requests) were made to Cdn.shopify.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (826 ms) belongs to the original domain Bornbabies.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 304.3 kB (6%)

Content Size

5.0 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bornbabies.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 217.8 kB

  • Original 258.8 kB
  • After minification 228.3 kB
  • After compression 41.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 217.8 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 24.4 kB

  • Original 4.3 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Born Babies images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 53.0 kB

  • Original 359.6 kB
  • After minification 359.5 kB
  • After compression 306.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.0 kB or 15% of the original size.

CSS Optimization

-17%

Potential reduce by 9.1 kB

  • Original 54.8 kB
  • After minification 54.8 kB
  • After compression 45.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bornbabies.com needs all CSS files to be minified and compressed as it can save up to 9.1 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (51%)

Requests Now

116

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Born Babies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

bornbabies.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

bornbabies.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

bornbabies.com SEO score

70

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bornbabies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bornbabies.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Born Babies. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: